Content Writer

YMI Gharsoaps Pvt. Ltd.; Pune District; On-site; INR 450,000 - 750,000; Full time

Job summary

YMI Gharsoaps Pvt. Ltd. in Pune is seeking a Content Writer / Senior Content Writer with 3-5 years of experience to craft influencer, UGC, Reel, and performance marketing scripts.

You will develop strong hooks, storylines, and CTAs, collaborating with Influencer Marketing, Creative, and Performance Marketing teams to optimize content for conversions and engagement.

Qualifications

• 3-5 years of experience in content writing, copywriting, or creative writing.
• Minimum 1-2 years of hands-on experience writing scripts for influencers, creators, or UGC content.
• Strong understanding of performance marketing scripts, especially for Meta Ads.
• Experience writing Instagram Reels, short-form videos, UGC ads, influencer integrations, and conversion-focused creatives.

Responsibilities

• Write influencer, UGC, Reel, and performance marketing scripts.
• Develop strong hooks, storylines, product integrations, and CTAs.
• Collaborate with Influencer Marketing, Creative, and Performance Marketing teams.
• Optimize scripts based on creative performance and campaign learnings.

Skills

Content writing

Copywriting

Influencer scripts

UGC content

Performance scripts

Hooks & storytelling

English & Hinglish

Adapt scripts for influencers

Creative angles

Job description

We're hiring: Content Writer / Senior Content Writer

Experience: 3-5 years

Location: Narhe,WFO,Pune(No hybrid/wfh)

Employment Type: Full-time

Working days: 2nd & 4th Sat Off

Reporting To: Head of Marketing

Were looking for a strong Content Writer / Senior Content Writer who can write content that feels natural, engaging, and performance-driven.

What were looking for:

• 3-5 years of experience in content writing, copywriting, or creative writing
• Minimum 1-2 years of hands-on experience writing scripts for influencers, creators, or UGC content
• Strong understanding of performance marketing scripts, especially for Meta Ads
• Experience writing Instagram Reels, short-form videos, UGC ads, influencer integrations, and conversion-focused creatives
• Strong command over English and Hinglish
• Good understanding of hooks, storytelling, consumer psychology, retention, CTAs, and creative angles
• Ability to adapt scripts according to different influencers, audiences, and campaign objectives
• Ability to create multiple creative angles for the same product without making the content repetitive or overly salesy.

Key Responsibilities:

• Write influencer, UGC, Reel, and performance marketing scripts
• Develop strong hooks, storylines, product integrations, and CTAs
• Collaborate with Influencer Marketing, Creative, and Performance Marketing teams
• Optimize scripts based on creative performance and campaign learnings
• Research influencer profiles and adapt scripts to match their personality and audience
• Create multiple script variations for testing different hooks, angles, and messaging

Experience with D2C, beauty, skincare, personal care, FMCG, influencer marketing agencies, or performance marketing agencies will be an added advantage.

Portfolio is mandatory. Candidates should be able to share relevant influencer scripts, UGC scripts, Reels, or performance marketing creatives.

If you understand the difference between a script written to get views and a script written to drive conversions, we’d love to hear from you.