Script Writer (D2C)

The Hiring Company; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

The Hiring Company is seeking a creative Short-Form Video Script Writer in Gurugram to craft high-retention scripts for Instagram Reels, YouTube Shorts, performance ads, and product explainers. You will translate complex product science into relatable, conversational language and develop hooks that keep viewers engaged.

The ideal candidate brings 3–5 years of scriptwriting experience, strong storytelling, and a calm, credible tone, with comfort in Hinglish.

Qualifications

• 3–5 years of experience in scriptwriting, preferably with D2C brands.
• Experience writing short-form video scripts and performance marketing content.
• Strong command of conversational English; Hinglish is an added advantage.
• Ability to simplify complex topics, especially science-backed or informational content, without exaggeration.
• Strong understanding of audience engagement metrics, including watch time, saves, and shares.
• Ability to write in a calm, confident, credible, and conversational tone.
• Open to feedback, iterations, and structured creative processes.
• Experience in wellness, healthcare, beauty, or nutraceutical brands will be an added advantage.

Responsibilities

• Write high-retention scripts for short-form video content, including Instagram Reels, YouTube Shorts, performance ads, and product explainers.
• Create trustworthy, engaging, and shareable scripts that educate audiences without sounding preachy or exaggerated.
• Translate complex science, ingredients, and formulations into clear, relatable, and easy-to-understand spoken language.
• Develop strong hooks and compelling narrative flows to capture audience attention and maintain engagement.
• Ensure content accuracy while maintaining brand credibility and compliance.
• Collaborate closely with the Creative Strategist to execute defined content pillars, tones, and formats.
• Adapt scripts for different content formats and personas, including founder-led videos, doctor/expert POVs, and UGC-style explainers.
• Incorporate feedback and continuously improve scripts based on creative requirements and content performance.

Skills

Scriptwriting

Short-form video

Storytelling

Audience engagement

English fluency

Job description

Job Description – Short-Form Video Script Writer

Designation: Short-Form Video Script Writer

Experience: 3–5 Years

Location: Gurugram

Department: Content & Creative

Employment Type: Full-Time

About the Company

We are a fast-growing D2C wellness brand focused on creating innovative, science-backed health and wellness products. Our aim is to make wellness simple, accessible, and engaging through products and content that connect with modern consumers.

Job Overview

We are looking for a creative and research-oriented Short-Form Video Script Writer who can develop engaging, high-retention scripts for Instagram Reels, YouTube Shorts, performance ads, and product explainers.

The ideal candidate should have a strong understanding of storytelling, audience psychology, and short-form video content, with the ability to simplify complex scientific and product-related information into relatable, conversational scripts.

• Write high-retention scripts for short-form video content, including Instagram Reels, YouTube Shorts, performance ads, and product explainers.
• Create trustworthy, engaging, and shareable scripts that educate audiences without sounding preachy or exaggerated.
• Translate complex science, ingredients, and formulations into clear, relatable, and easy-to-understand spoken language.
• Develop strong hooks and compelling narrative flows to capture audience attention and maintain engagement.
• Ensure content accuracy while maintaining brand credibility and compliance.
• Collaborate closely with the Creative Strategist to execute defined content pillars, tones, and formats.
• Adapt scripts for different content formats and personas, including founder-led videos, doctor/expert POVs, and UGC-style explainers.
• Incorporate feedback and continuously improve scripts based on creative requirements and content performance.

Requirements

• 3–5 years of experience in scriptwriting, preferably with D2C brands.
• Experience writing short-form video scripts and performance marketing content.
• Strong command of conversational English; Hinglish is an added advantage.
• Ability to simplify complex topics, especially science-backed or informational content, without exaggeration.
• Strong understanding of audience engagement metrics, including watch time, saves, and shares.
• Ability to write in a calm, confident, credible, and conversational tone.
• Open to feedback, iterations, and structured creative processes.
• Experience in wellness, healthcare, beauty, or nutraceutical brands will be an added advantage.

Why Join Us?

• Be part of a fast-growing D2C wellness brand.
• Work in a dynamic, fast-paced environment with a young and passionate team.
• Get ownership and opportunities for professional growth.
• Competitive salary and additional perks.
• Opportunity to shape the content strategy for innovative health and wellness products.