Content Writer

3Folks Media; Goregaon; On-site; INR 406,000 - 487,000; Full time

Job summary

3Folks Media invites a Content Writer to craft compelling copy across social media, campaigns, websites, and brand narratives. The role demands creativity, cultural awareness, sharp English, and the ability to adapt tone to different brands.

Based in Mumbai, you will collaborate with designers, account managers, and influencer teams to deliver high-impact content. With 1-3 years of copywriting experience, you will translate briefs into punchy lines, scripts, and ad copies, while staying on brand

Qualifications

• 1-3 years of copywriting, advertising, digital marketing, creative agencies, or a similar role.
• Excellent command of English grammar, vocabulary, and written communication.
• Strong creative thinking and storytelling abilities.
• Ability to write short, sharp, witty, and impactful copy.
• Strong understanding of social media and digital communication.
• Ability to understand and follow different brand voices.
• Good research skills and attention to detail.
• Ability to handle multiple briefs and work in a fast-paced agency environment.
• A strong portfolio of copywriting/creative work is preferred.
• Good to HaveAgency experience, preferably with digital, D2C, lifestyle, fashion, beauty, food, or consumer brands.
• Experience writing video/Reel scripts and campaign concepts.
• Understanding of advertising and creative strategy.
• Familiarity with AI tools such as ChatGPT and other creative tools.
• Strong understanding of Indian pop culture, memes, trends, and Gen-Z communication.

Responsibilities

• Develop creative and engaging copy for social media, digital campaigns, advertisements, websites, and brand communication.
• Write compelling social media captions, headlines, taglines, ad copies, scripts, campaign copies, and brand narratives.
• Develop creative concepts and campaign ideas based on client briefs.
• Translate briefs and brand objectives into clear, impactful, and platform-appropriate communication.
• Understand different brand tones and adapt writing accordingly.
• Work closely with designers, art directors, social media managers, influencer marketing teams, and account managers.
• Develop copy for Reels, videos, static creatives, carousels, digital ads, and integrated campaigns.
• Research brands, audiences, competitors, trends, and pop culture to create relevant communication.
• Stay updated with social media trends, memes, Gen-Z culture, Bollywood, pop culture, and internet conversations.
• Proofread and edit content to ensure accuracy, consistency, and quality.
• Manage multiple projects and deliver high-quality work within deadlines.
• Participate in brainstorming sessions and contribute fresh creative ideas.

Skills

Copywriting

Creative writing

Social media copy

Brand storytelling

Research skills

Job description

Content Writer

Experience: 1-3 Years

Location: Mumbai

Employment Type: Full-Time

Department: Creative

Budget: Upto 40k

About the Role: We are looking for a Copywriter who can turn ideas into words that make people stop, feel, think, and act. The ideal candidate is creative, culturally aware, and has a strong understanding of how brands communicate across social media, digital campaigns, and advertising. You should be comfortable working on everything from a killer one-liner to a complete campaign concept.

Key Responsibilities

• Develop creative and engaging copy for social media, digital campaigns, advertisements, websites, and brand communication. Write compelling social media captions, headlines, taglines, ad copies, scripts, campaign copies, and brand narratives. Develop creative concepts and campaign ideas based on client briefs. Translate briefs and brand objectives into clear, impactful, and platform-appropriate communication. Understand different brand tones and adapt writing accordingly. Work closely with designers, art directors, social media managers, influencer marketing teams, and account managers. Develop copy for Reels, videos, static creatives, carousels, digital ads, and integrated campaigns. Research brands, audiences, competitors, trends, and pop culture to create relevant communication. Stay updated with social media trends, memes, Gen-Z culture, Bollywood, pop culture, and internet conversations. Proofread and edit content to ensure accuracy, consistency, and quality. Manage multiple projects and deliver high-quality work within deadlines. Participate in brainstorming sessions and contribute fresh creative ideas.

Requirements:

• 1-3 years of experience in copywriting, advertising, digital marketing, creative agencies, or a similar role. Excellent command of English grammar, vocabulary, and written communication. Strong creative thinking and storytelling abilities. Ability to write short, sharp, witty, and impactful copy. Strong understanding of social media and digital communication. Ability to understand and follow different brand voices. Good research skills and attention to detail. Ability to handle multiple briefs and work in a fast-paced agency environment. A strong portfolio of copywriting/creative work is preferred.


• Good to HaveAgency experience, preferably with digital, D2C, lifestyle, fashion, beauty, food, or consumer brands. Experience writing video/Reel scripts and campaign concepts. Understanding of advertising and creative strategy. Familiarity with AI tools such as ChatGPT and other creative tools. Strong understanding of Indian pop culture, memes, trends, and Gen-Z communication.

We're looking for someone who can take "We need a post for this" and turn it into "Damn, that's a good line."