Content Writer

Cuemath; Gurugram District; On-site; INR 240,000 - 360,000; Full time

Job summary

Cuemath is seeking a Junior Content Writer to craft compelling, conversion-focused copy across Meta/Google ads, landing pages, app copy, emails, push notifications, and video scripts. You’ll collaborate with marketing and design teams to produce high-performing creatives for diverse markets.

The role emphasizes writing, editing, and research skills, with opportunities to learn performance marketing and leverage AI tools like Claude for drafting and optimization.

Qualifications

• 0–2 years of experience in content writing, copywriting, digital marketing, or performance marketing.
• Experience writing for Meta Ads, Google Ads, landing pages, emails, or app store listings is a plus.
• Strong writing, editing, and proofreading skills.

Responsibilities

• Write engaging copy for Meta and Google ads to support lead generation and brand awareness campaigns.
• Create content for landing pages, websites, app store listings, emails, push notifications, and in-app messaging.
• Write video ad scripts, testimonial edits, UGC concepts, and performance-focused scripts.
• Brainstorm hooks, headlines, CTAs, and messaging angles for different campaigns.
• Work closely with designers and marketers to create high-performing creatives.
• Adapt content for India, US, Australia, and other international regions.
• Learn from campaign insights and feedback to improve copy performance.
• Use Claude to brainstorm ideas, generate first drafts, and improve content quality.

Skills

Content writing

Copywriting

Digital marketing

Performance marketing

AI tools

Tools

Claude

Job description

Cuemath is looking for a Junior Content Writer who can create compelling, conversion-focused content across digital channels. This role is ideal for someone who enjoys writing, understands audience psychology, and is eager to learn performance marketing. You'll work across multiple formats—from Meta and Google ads to landing pages, app copy, emails, push notifications, and video scripts—while collaborating closely with the marketing and design teams.

What You’ll Do

• Write engaging copy for Meta and Google ads to support lead generation and brand awareness campaigns.
• Create content for landing pages, websites, app store listings, emails, push notifications, and in-app messaging.
• Write video ad scripts, testimonial edits, UGC concepts, and performance-focused scripts.
• Brainstorm multiple hooks, headlines, CTAs, and messaging angles for different campaigns.
• Work closely with designers and marketers to create high-performing creatives.
• Adapt content for different markets, including India, US, Australia, and other international regions.
• Learn from campaign insights and feedback to continuously improve copy performance.
• Use AI tools like Claude to brainstorm ideas, generate first drafts, and improve content quality.

What We’re Looking For

• 0–2 years of experience in content writing, copywriting, digital marketing, or performance marketing.
• Experience writing for one or more of the following is a plus:
• Meta Ads
• Google Ads
• Landing Pages
• Email Marketing
• Push Notifications
• App Store Listings
• Social Media Content
• Strong writing, editing, and proofreading skills.
• Ability to simplify complex ideas into clear, engaging, and persuasive copy.
• Strong research skills and willingness to learn new content formats.
• Comfortable collaborating with designers and marketing teams.
• Curiosity, adaptability, and openness to feedback.

Nice to Have

• Internship or work experience in EdTech, Consumer Apps, D2C, FinTech, or SaaS.
• Basic understanding of performance marketing and digital advertising.
• Familiarity with AI tools.
• Understanding of SEO/ASO and content optimization.
• Experience writing short-form video scripts or social media content.