Content Professional - Copywriter

Midas Fintech Solutions; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Midas Fintech Solutions in Mumbai seeks a Content and Copywriter to craft high-impact content across ads, landing pages, social media, podcast scripts and retention channels. You will collaborate with marketing, sales and design to drive clicks, leads and conversions.

The role emphasizes translating product features into clear, benefit-driven messaging, writing for Meta/Google ads, landing pages and emails, with a focus on SEO and adapting tone for B2B and B2C audiences.

Qualifications

• Proven ability to write high-converting copy for ads and landing pages.
• Ability to translate product features into clear, benefit-driven messaging.
• Understanding of user psychology, hooks, and messaging for diverse audiences.

Responsibilities

• Write high-converting ad copies for Meta and Google campaigns.
• Create landing page content focused on lead generation and conversions.
• Write WhatsApp messages, email campaigns and push notifications.
• Develop scripts for reels and short-form videos.
• Translate product features into simple benefit-driven messaging.
• Work with performance marketing team to improve click-through rate and conversion rate.
• Support SEO focused pages with keyword driven content.
• Continuously test and improve messaging based on campaign performance.
• Strong understanding of copywriting and content writing.
• Ability to write for ads, landing pages and performance campaigns.
• Understanding of user psychology hooks and messaging.
• Basic knowledge of SEO keywords search intent and content structure.
• Ability to adapt tone for different audiences B2B and B2C
• Interest in fintech investing or financial products is a plus

Skills

Copywriting

Ad copywriting

Performance marketing

SEO basics

Audience targeting (B2B/B2C)

Fintech interest

Job description

Content and Copywriter

• Job Overview: This is not a blog writing role.
• This role is about writing content that drives clicks leads and conversions.
• You will work closely with marketing, sales, and design team to create high impact content across ads, landing pages, social media, podcast scripts and retention channels.

Key Responsibilities

• Write high-converting ad copies for Meta and Google campaigns
• Create landing page content focused on lead generation and conversions
• Write WhatsApp messages, email campaigns and push notifications
• Develop scripts for reels and short-form videos
• Translate product features into simple benefit-driven messaging
• Work with performance marketing team to improve click through rate and conversion rate
• Support SEO focused pages with keyword driven content
• Continuously test and improve messaging based on campaign performance
• Strong understanding of copywriting and content writing
• Ability to write for ads landing pages and performance campaigns
• Understanding of user psychology hooks and messaging
• Basic knowledge of SEO keywords search intent and content structure
• Ability to adapt tone for different audiences B2B and B2C
• Interest in fintech investing or financial products is a plus