Content & UI Specialist

Cover-More Group; Mumbai; Hybrid; INR 600,000 - 900,000; Full time

Benefits offered by this job

Mediclaim insurance

Hybrid work options

Paid leave and holidays

Job summary

Zurich Cover-More Group is seeking a Content & Digital Experience Specialist to manage CMS content for a public-facing website and lead product/feature page launches. You will establish content standards, govern access, and train site authors while auditing for quality and usability.

The role requires hands-on CMS experience, HTML/CSS knowledge, and familiarity with AEM, analytics, and A/B testing tools. A global, hybrid work environment is offered.

Qualifications

• CMS experience for public-facing websites.
• Proven ability to manage multi-stakeholder content projects.
• Strong understanding of HTML/CSS and web best practices.
• Experience with analytics and A/B testing tools.
• Knowledge of WCAG accessibility standards.

Responsibilities

• Develop, manage, and maintain digital content across CMS platforms.
• Lead creation and management of pages for product, feature, and campaign launches.
• Enforce content standards and best practices across CMS platforms.
• Oversee site authors, access permissions, governance, and CMS training.
• Conduct regular site audits to identify broken links, outdated content and UX issues.
• Optimize web pages for usability, accessibility, and SEO.
• Collaborate with UX/UI designers across geographies to improve user journeys.
• Translate business requirements into polished digital experiences.
• Lead UAT and QA to ensure high-quality digital experiences across web and app touchpoints.
• Validate content, functionality, device responsiveness, and WCAG compliance.

Skills

CMS management

HTML/CSS

SEO best practices

Cross-functional collaboration

UAT/QA

Analytics basics

Stakeholder communication

Education

Bachelor’s degree in Digital Marketing or related field

Tools

Adobe Experience Manager

Adobe Target

Google Analytics

Optimizely

Job description

Are you ready to grow your career inourglobal tech hub?

Zurich Cover-More Group helps people travel safely across the globe every day. We are there at every step of a traveller’s journey, to keep them safe and help them out if something goes wrong. We are committed to providing reliable, fast,flexibleand bespoke services for our customers as well as the many well-known brands we partner with, such as travel agencies, airlines,banksand major sporting clubs!

In the post-pandemic world, travel insurance is more important than ever. We are committed to delivering an exceptional service for our customers and we want you to be part of that journey.

So,what’sthe job?

You'llproactively partner with stakeholders to develop, manage, andmaintaindigital content across CMS platforms, ensuring quality, accuracy, and consistency at every stage.

You'lllead the creation and management of pages supporting product, feature, and campaign launches.

You'llestablish, advocate for, and enforce content standards and best practices across CMS platforms.

You'llmanage site authors by overseeing access permissions, governance processes, and CMS training initiatives.

You'llconduct regular site audits toidentifybroken links, outdated content, and UX issues while driving continuous content improvements.

You'lloptimise web pages for usability, accessibility, and search engine optimisation (SEO).

You'llcollaborate with UX/UI designers across multiple geographies and time zones to implement intuitive interfaces, improve user journeys, and enhance overall site usability.

You'llpartner with developers, product teams, and global stakeholders to translate business requirements into polished, user-friendly digital experiences.

You'lldesign and implement features and workflows that improve efficiency in content management processes.

You'llbuild feasibility analyses and proof-of-concept (POC) solutions for optimisation initiatives using ZCM's standard CMScomponentset.

You'llplan, build, and execute A/B and multivariate tests using ZCM's test-and-learn toolset.

You'llvalidateoptimisation rules and audience segment configurations to ensureaccuratetest delivery.

You'llanalyse test results and convert insights into actionable recommendations, effectively communicating outcomes to stakeholders across locations.

You'lllead UAT and QA processes to ensureaccurate, high-performing, and compliant digital experiences across web and app touchpoints.

You'llvalidatecontent, functionality, device responsiveness, and WCAG compliance across partner and owned digital properties.

You'llcoordinate QA activities across distributed teams to ensure comprehensive testing and smooth go-live execution.

You'llact as the subject-matter expert on ZCM's CMS, optimisation toolset, and digital platforms, providing first-level support to the Rapid Learning Lab team globally.

You'lldocument requirements for CMScomponentenhancements and communicate effectively with developers and stakeholders across different regions and time zones.

You'lldemonstratestrong asynchronous communication practices, keeping remote and onshore stakeholders informed, engaged, and unblocked between scheduled touchpoints.

You'llwork closely with Content, UX Design, Engineering, and broader business teams to deliver cohesive, high-quality digital outcomes.

You'llalign Rapid Learning Lab and travel partner requirements to maximise technology capabilities, optimise user experiences, and drive sales performance.

You'll write and debug CSS to create high-quality web experiences, including resolving specificity and cascade conflicts, leveraging CSS custom properties, and translating design mockups into responsive, production-ready web pages.

• You'll apply modern CSS layout techniques, including Flexbox and CSS Grid, to build responsive interfaces that provide an optimal experience across devices and screen sizes.
• You'll create, update, and manage website content using Web Content Management Systems (CMS), ensuring accurate and engaging digital experiences.
• You'll build and manage A/B and multivariate tests on Adobe Experience Manager (AEM) websites using Adobe Target and similar experimentation platforms to optimise user experience and business outcomes.
• You'll apply front-end development skills to implement, customise, and support website enhancements, experiments, and digital initiatives.
• You'll maintain a strong understanding of website architecture, functionality, and best practices to support effective digital delivery.
• You'll ensure websites meet WCAG and ADA accessibility standards by identifying, addressing, and preventing common accessibility issues.
• You'll apply SEO best practices, ensuring websites are optimised for search engine visibility, performance, and discoverability.
• You'll design and develop responsive web experiences that follow industry best practices and deliver consistent functionality across a range of devices and screen sizes.
• You'll implement and validate web analytics and advertising tracking tags using tools such as Adobe Analytics, Google Analytics, and related marketing technologies to support measurement and optimisation activities.
• You'll collaborate with cross-functional teams to ensure tracking, experimentation, accessibility, SEO, and front-end development requirements are effectively delivered and maintained.

And what are we looking for?

You'llbring abachelor'sdegree (or equivalent) in Digital Marketing, Web Design, Computer Science, Communications, or a related field.

You'llhave 18 months or more of hands-on, business-side experience managing content within a CMS for a public-facing website.

You'lldemonstrateexperience working within offshore, distributed, or globally dispersed teams, successfully managing deliverables and communications across multiple time zones.

You'llhave hands-on experience with one or more enterprise CMS platforms, such as Adobe Experience Manager, Sitecore, Tridion, orEktron.

You'llpossessexperience using multivariate and A/B testing tools and methodologies, including platforms such as Adobe Target, Optimizely, Google Optimize, or similar solutions.

You'llhave a solid technical understanding of HTML, CSS, and web publishing principles.

You'lldemonstratea strong understanding of content optimisation, technical SEO principles, and digital best practices.

You'llhave proven experience creating and managing web pages designed for a global audience.

You'llhave experience leading or supporting User Acceptance Testing (UAT) and Quality Assurance (QA) processes for digital products.

You'llstand out with experience using Adobe Experience Manager (AEM).

You'llbring knowledge ofadditionalAdobe Digital Marketing tools, such as Adobe Target and Adobe Customer Journey Analytics.

You'llhave familiarity with digital environments within the travel or insurance industries.

You'llhave exposure to analytics and reporting tools that support optimisation and test performance analysis.

You'llbe exceptionally detail-oriented, with outstanding proofreading skills and a commitment to content accuracy and test quality.

You'llbe a clear and proactive communicator who keeps remote and onshore stakeholders informed, aligned, and engaged.

You'llwork confidently and independently, managing priorities across multiple time zones with minimal day-to-day supervision.

You'llthrive in a fast-paced environment, seamlessly switching between priorities while consistently meeting deadlines without compromising quality.

You'llbe self-motivated, responsive, and committed to delivering high-quality digital experiences regardless of team location.

You'llbe highly collaborative and team-oriented, recognising that exceptional digital experiences are built through strong global partnerships.

You'llbe naturally curious and improvement-focused, constantly seeking opportunities to enhance digital experiences and outcomes.

So, why choose us?

We value optimism, caring, togetherness,reliabilityand determination.

We have more than2600 employees worldwide:we’rea global group of digital natives, actuaries, marketers, doctors, nurses, case managers, claims specialists, financeexpertsand customer service professionals. We share a global mission to look after travellers, at every step of their journey.

Job flexibility.We understand the importance of making sure that work fits into your life, not the other way around. Our hybrid work week policy ensures our employeesmaintainwork-life balance with the flexibility of 3 days in the office and 2 days working from home.

Career growth.We want you to continue to learn, develop and bring your ideas to the table. We want to hear what you think, and we want you to work with the business - not for the business!

Diversity and inclusion.We respect who you are and thoroughly embrace diversity. So whateverwalk of lifeyou wander, just be you and come as you are.

Take the time you need, for you and your community.We encourage you to take the time youneed, whenyou need it. We offer regular annual and personal leave benefits along with anniversary leave, covid leave (to get vaccinated and for whenyou’resick), volunteer leave and a comprehensive paid parental leave scheme.

We also offer someotherperksincluding:

• Mediclaim insurance cover in case of any health emergency
• Flexible and compressed work weeks and hybrid working options.
• Generous range of paid leave – 21 annual leave days, 6 sick leave days, 12 public holidays
• An extra day off for you to take on your birthday or your annual work anniversary.