Content Strategist

Growthbuddy; India; A distancia; INR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

GrowthBuddy in India is hiring a Content Marketer to own content strategy across social media, landing pages, emails and campaigns for a fast-growing luxury travel brand targeting US and UK audiences. You will write compelling copy, develop ideas, and coordinate with freelancers for production, while shaping the brand voice and driving growth.

The role rewards strategic thinking, exceptional writing, and hands-on execution.

Formación

• 4+ years of experience in content marketing, content strategy, brand storytelling or related marketing roles.
• Strong writing ability with tone adaptability across channels.
• Independent, creative thinker who can develop original ideas and narratives.
• Understand how content drives brand awareness, traffic, and conversions.
• Self-driven, organized and resourceful, capable of managing freelancers.

Responsabilidades

• Build and execute a content strategy aligned with brand positioning and audience needs (US/UK).
• Develop original content ideas, campaign concepts, and storytelling angles.
• Research customers, competitors and market trends to identify content opportunities.
• Write compelling copy across social media, campaigns, landing pages and emails with conversion in mind.
• Create and manage content calendars from concept to publishing and iteration.
• Coordinate with freelance writers/designers/videographers to bring ideas to life while maintaining direction.
• Identify growth opportunities across social, organic search, partnerships and emerging platforms.
• Track content performance and use insights to improve formats and messaging.
• Experiment with AI tools and creator-led formats to boost content creation and impact.

Conocimientos

Content marketing

Content strategy

Brand storytelling

Copywriting

Descripción del empleo

Own content strategy, writing, and creative ideation for a fast-growing luxury travel brand. Turn audience insights into compelling content that builds the brand, engages the right customers and drives growth, working with freelancers for production support when needed.

• Role type: Full-time, fully remote
• Working hours: 3:30 PM – 12:30 AM IST

About the opportunity

We're hiring a Content Marketer for a fast-growing premium consumer brand targeting US and UK audiences. You'll own content strategy, develop creative ideas, and write compelling content across channels, from social media and campaigns to landing pages and organic content. You'll identify opportunities to tell the brand's story, connect with the right audience, and support business growth. You'll also manage content execution from concept to delivery, working with freelancers for shooting, editing, design, and other production needs when required. This is a high-ownership role for someone who is comfortable working in startup environments and can think strategically, write exceptionally well, and turn ideas into action without needing constant direction.

What you will do

Content strategy and ideation

• Build and execute a content strategy aligned with brand positioning, audience needs and business goals, with a focus on US and UK audiences.
• Develop original content ideas, campaign concepts, creative angles and storytelling that make the brand stand out.
• Research customers, competitors and market trends to identify relevant content opportunities and understand what resonates with the target audience.

Writing and execution

• Write compelling copy across social media, campaigns, landing pages, email, blogs and other relevant channels, balancing brand storytelling with conversion.
• Build content calendars and take ownership of ideas from initial concept and briefing through to publishing and iteration.
• Work with freelance writers, designers, videographers and editors to bring ideas to life, maintaining creative direction and quality without needing to handle every production task yourself.

Growth and experimentation

• Identify opportunities across social media, organic search, creators, partnerships and emerging platforms to expand the brand's reach.
• Track content performance, use audience insights to understand what works and continuously improve ideas, formats and messaging.
• Experiment with new content formats, creator-led initiatives and AI tools to improve content creation, distribution and business impact.

Who we are looking for

• You have 4+ years of experience in content marketing, content strategy, brand storytelling or a related marketing role, with hands-on experience marketing to US and/or UK audiences.
• You're a strong writer who can adapt your tone and messaging across channels, from brand storytelling to conversion-focused copy.
• You have strong creative instincts and can independently develop original content ideas, campaign angles and narratives rather than simply execute briefs.
• You understand how content contributes to business outcomes such as brand awareness, qualified traffic, customer acquisition and conversions.
• You're self-driven, organised and resourceful. You can build a content roadmap, manage execution and brief freelancers effectively without needing constant direction.

Bonus points if you have

• Worked in travel, hospitality, luxury, premium consumer or other high-value products and services.
• Experience marketing to affluent, aspirational or high-intent audiences, or working with membership, subscription or marketplace businesses.
• Developed creator-led campaigns, influencer partnerships or social-first content.
• Experience with SEO, organic growth, lifecycle content or conversion-focused landing pages.
• Used AI tools for research, ideation, writing, content repurposing or workflow automation.

Note : By submitting, you consent to being contacted by GrowthBuddy via phone call for screening purposes.