Senior Content Writer / Content Strategist (D2C)

Adecco India; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Adecco India is seeking a Content Strategist to lead content strategy for Fitness, Performance, Skin & Sports Nutrition. Gurgaon-based, full-time, 5 days office work; 5+ years of relevant experience required.

Role focuses on building compelling content across social media and digital platforms, translating product science into consumer-friendly messaging, and driving engagement with measurable business impact.

Qualifications

• 5+ years of experience in Content Strategy, Brand Content, or Performance Creative Strategy.

Responsibilities

• Develop the overall content and communication strategy across Performance Marketing and Social Media.
• Create high-performing communication angles, hooks, scripts, and concepts for Meta and other digital platforms.
• Develop multiple creative angles based on consumer pain points, benefits, objections, and motivations.
• Build social media content strategy across fitness, nutrition, performance, hydration, recovery, sleep, and product education.
• Simplify product science and technical information into engaging and easy-to-understand consumer communication.
• Create content briefs, scripts, and communication frameworks for creators, influencers, designers, and video teams.
• Work closely with Performance Marketing to analyse winning creatives and improve hooks, retention, and conversion communication.
• Stay updated on fitness, sports nutrition, social media, and global content trends.
• Analyse Indian and international competitors and identify relevant communication opportunities.
• Support product launches and campaigns with strong storytelling and integrated communication ideas.

Skills

Content strategy

Brand content

Performance creative strategy

Copywriting

Storytelling

Instagram/YouTube familiarity

Job description

Position: Content Strategist Fitness, Performance, Skin & Sports Nutrition
Location: Gurgaon, Sector 62
Experience: 5+ Years
Employment Type: Full Time
Work Mode: Work from Office 5 Days
CTC: Negotiable

Job Responsibilities

• Develop the overall content and communication strategy across Performance Marketing and Social Media.
• Create high-performing communication angles, hooks, scripts, and concepts for Meta and other digital platforms.
• Develop multiple creative angles based on consumer pain points, benefits, objections, and motivations.
• Build social media content strategy across fitness, nutrition, performance, hydration, recovery, sleep, and product education.
• Simplify product science and technical information into engaging and easy-to-understand consumer communication.
• Create content briefs, scripts, and communication frameworks for creators, influencers, designers, and video teams.
• Work closely with Performance Marketing to analyse winning creatives and improve hooks, retention, and conversion communication.
• Stay updated on fitness, sports nutrition, social media, and global content trends.
• Analyse Indian and international competitors and identify relevant communication opportunities.
• Support product launches and campaigns with strong storytelling and integrated communication ideas.

Required Skills

• 5+ years of experience in Content Strategy, Brand Content, or Performance Creative Strategy.
• Strong understanding and genuine interest in fitness, sports nutrition, supplements, and wellness.
• Strong copywriting, storytelling, and script-writing skills.
• Good understanding of consumer psychology and performance marketing creatives.
• Strong awareness of Instagram, YouTube, creator culture, and emerging content formats.
• Ability to translate product science into simple, engaging, and consumer-friendly content.
• Ability to create content that drives engagement as well as business results.

Industry Preference

• D2C Brands
• Fitness & Sports Nutrition
• Health & Wellness
• Nutrition & Supplements
• Beauty & Personal Care
• Lifestyle Brands

Ideal Candidate

• Strong understanding of the fitness and sports nutrition consumer.
• Experience creating content for D2C or consumer-focused brands.
• Strong creative thinking with a performance-oriented approach.
• Someone who can take ownership of content strategy rather than simply execute briefs.
• Passionate about fitness, content, consumer psychology, and emerging digital trends.