Insights Manager / Insights Executive

Kindle Hr; Gurugram District; On-site; INR 3,250,000 - 3,800,000; Full time

Job summary

Kindle HR in Gurgaon is seeking a Consumer Insights Manager/Executive to lead research programs that uncover consumer needs, drivers and trends for beauty, personal care and FMCG brands. You will translate data into actionable guidance for brand, marketing and NPD teams and shape product concepts and launches.

The role requires deep experience in consumer insights and strong skills in analysis, qualitative and quantitative methodologies, and storytelling to influence senior stakeholders.

Qualifications

• 16 years of experience in Consumer Insights/Market Research/Brand Strategy/Marketing Analytics.
• Experience in Beauty, Personal Care, FMCG, D2C or E-commerce preferred.
• Strong analytical, Excel/Google Sheets and PowerPoint skills.
• Good understanding of qualitative & quantitative research methodologies.
• Strong communication, presentation and storytelling skills.
• MBA in Marketing / Consumer Insights / Market Research preferred.

Responsibilities

• Conduct consumer and market research to understand consumer needs, behaviour and purchase drivers.
• Track market trends, competitors and category developments.
• Analyse consumer reviews, surveys, social listening and market data to identify actionable insights.
• Identify consumer pain points, trends and whitespace opportunities for new products and categories.
• Work closely with Brand, Marketing and NPD teams on product concepts, positioning, communication and launches.
• Develop consumer personas, segmentation and customer journey insights.
• Convert data into clear business recommendations and presentations for senior stakeholders.

Skills

Analytical skills

Excel

Google Sheets

PowerPoint

Communication

Storytelling

Education

MBA in Marketing

Tools

Excel

Google Sheets

PowerPoint

Job description

Consumer Insights Manager / Executive

Location: Gurgaon

Industry: Beauty & Personal Care / FMCG / D2C brands

Key Responsibilities:

• Conduct consumer and market research to understand consumer needs, behaviour and purchase drivers.
• Track market trends, competitors and category developments.
• Analyse consumer reviews, surveys, social listening and market data to identify actionable insights.
• Identify consumer pain points, trends and whitespace opportunities for new products and categories.
• Work closely with Brand, Marketing and NPD teams on product concepts, positioning, communication and launches.
• Develop consumer personas, segmentation and customer journey insights.
• Convert data into clear business recommendations and presentations for senior stakeholders.

Requirements:

• 16 years of experience in Consumer Insights / Market Research / Brand Strategy / Marketing Analytics.
• Experience in Beauty, Personal Care, FMCG, D2C or E-commerce preferred.
• Strong analytical, Excel/Google Sheets and PowerPoint skills.
• Good understanding of qualitative & quantitative research methodologies.
• Strong communication, presentation and storytelling skills.
• MBA in Marketing / Consumer Insights / Market Research preferred.