Content Strategist

Dressfolk; Gurugram District; On-site; INR 900,000 - 1,200,000; Full time

Benefits offered by this job

ESOPs for high performers

Job summary

Dressfolk is seeking a Content Strategist – Socials to own the content strategy and ideation for its social platforms. You will script short-form videos, research fashion trends, and develop narratives aligned with the brand voice.

Collaborate with creators, editors, and design teams to execute ideas, building long-term content pillars that strengthen brand recall and affinity. 2–6 years of experience in content or social for D2C brands is required.

Qualifications

• 2–6 years of experience in content, brand strategy, or social for D2C brands.
• Proven ability to ideate for video-first social content.
• Strong storytelling and fashion-/lifestyle-brand sensibility.
• Excellent collaboration with creators, editors, and design teams.

Responsibilities

• Own content strategy and ideation for Dressfolk’s social platforms.
• Conceptualise and script short-form videos (Reels, Shorts, etc.).
• Research fashion trends to inspire video-first content ideas.
• Develop storytelling-driven narratives aligned with the Dressfolk voice.
• Write clear scripts, hooks, captions, and briefs for video content.
• Collaborate with creators, editors, and design teams to execute ideas.
• Build long-term content pillars to strengthen brand recall and affinity.

Skills

Content Strategy

Brand Strategy

Social Media

Video Content

D2C Brands

Job description

Dressfolk is building the favourite Indian wear brand for the modern woman. We bring India’s finest handloom weaves to the world in a contemporary avatar. With customers across 20+ countries, we’re on a mission to modernise timeless Indian craftsmanship while empowering over 900 weavers across 4 states, improving their earnings by 150%. Backed by All In Capital, Eternal Capital, and leading D2C founders like Ghazal Alagh (Mamaearth), Sidhant Keshwani (Libas), Vidur Kataria (Master Chow), and Dhruv Kohli (Boba Bhai), Dressfolk is proudly worn by icons like Janhvi Kapoor, Vidya Balan, Mira Kapoor, Medha Shankar, and Guneet Monga.

Content Strategist – Socials

What you’ll do

• Own content strategy and ideation for Dressfolk’s social platforms
• Conceptualise and script short-form videos (Reels, Shorts, etc.), not just static posts
• Research fashion, culture, and social trends to create video-first content ideas
• Develop storytelling-driven narratives aligned with the brand voice
• Write clear scripts, hooks, captions, and briefs for video content
• Collaborate closely with creators, editors, and design teams to execute ideas
• Build long-term content pillars that strengthen brand recall and affinity
• 2–6 years experience in content, brand strategy, or social for D2C brands
• Proven ability to ideate for video-first social platforms
• A strong knack for fashion with an understanding of, styling and visual storytelling
• Sharp sense of aesthetics, trends, and cultural relevance
• Strong understanding of hooks, pacing, and storytelling for short-form video
• Ability to research deeply and turn insights into engaging content ideas
• Experience with fashion or lifestyle brands is a plus

How Dressfolk Will Propel Your Career

• Opportunity to shape the social and video voice of a leading Indian wear brand
• Work on fashion-led content with global visibility
• High creative ownership with room to experiment and grow
• Exposure to fashion, sustainability, and brand-building at scale
• Long-term growth and ESOPs for high performers

Full-time role | Gurgaon (WeWork, VI John Tower) | www.dressfolk.com | Instagram: @dressfolk