Brand Content Strategist

Vastramay Pvt. Ltd.; Thane; On-site; INR 1,200,000 - 1,500,000; Full time

Benefits offered by this job

Entrepreneurial freedom

Impact on brand visibility

Work at the intersection of culture and creativity

Job summary

A leading ethnicwear brand is seeking a skilled Content Strategist in Maharashtra, India. You will shape the brand story and create impactful content through various platforms while collaborating with creative talents. Ideal candidates should have 4–7 years of experience in content strategy, particularly in fashion or lifestyle, and a strong grasp of Indian culture. This role offers entrepreneurial freedom and direct impact on brand growth.

Qualifications

• 4–7 years in fashion/lifestyle/content strategy.
• Proven record of creating viral social content.
• Excellent storytelling and multi-format thinking.

Responsibilities

• Own and evolve the brand story aligned with the vision.
• Develop content pillars and manage a 12-month content calendar.
• Collaborate with creative teams to execute strategy.

Skills

Content strategy

Copywriting

Social media content creation

Cultural insight

AI tool utilization

Tools

Instagram Reels

YouTube Shorts

AI tools (ChatGPT, Midjourney, etc.)

Job description

Overview

Vastramay is seeking a Content Strategist to shape our brand story, build recurring content IPs, and create viral, culture-first campaigns. You will lead long-term storytelling across digital platforms and collaborate with AI tools and in-house creative talent to scale content while maintaining authenticity.

Responsibilities

• Own and evolve Vastramay’s overarching brand story, aligned with our vision.
• Develop content pillars and recurring IPs (festivals, weddings, family twins, etc.).
• Build and manage a 12-month cultural + occasion-led content calendar.
• Collaborate with creative, studio, and AI design teams to execute strategy daily.
• Blend cultural insight with trend-first formats to create deep yet viral content.
• Experiment with AI-driven ideation while preserving authenticity.
• Partner with influencers, UGC creators, and communities to amplify reach.
• Track performance, establish feedback loops, and optimize quarterly.
• Work with Instagram Reels, YouTube Shorts, UGC/community campaigns.
• Strong copywriting, storytelling, and multi-format thinking.
• Thrive in a fast-paced, founder-led startup environment.

Qualifications

• 4–7 years in fashion / lifestyle / consumer brand content strategy.
• Strong grasp of Indian culture, festivals, and fashion narratives.
• Proven record of creating viral social content and structured campaigns.
• Hands-on experience with Instagram Reels, YouTube Shorts, and UGC campaigns.
• Comfortable with AI tools (ChatGPT, Midjourney, Runway, etc.) as creative accelerators.
• Excellent copywriting, storytelling, and multi-format thinking.
• Thrives in a fast-paced, founder-led startup environment.

What We Offer

• Define and own the brand story + content voice of a ₹100 Cr+ ethnicwear brand.
• Work at the intersection of fashion, culture, and AI-led creativity.
• Entrepreneurial freedom + direct impact on brand visibility & growth.

How to Apply

Apply via Google Form here: https://forms.gle/WQ953VezP5mWi87u5

(Only shortlisted candidates who have filled the Google form will move to the detailed next round)

Let’s build something iconic together.