Social Media Manager

Custo Gusto; Dadri; On-site; INR 257,000 - 312,000; Full time

Job summary

Custo Gusto is seeking a hands-on Social Media Manager in Noida to grow the brand organically on Instagram and other platforms. You will create reels and posts, manage DMs, and maintain a consistent content presence across fashion and customization spaces.

The role emphasizes storytelling, in-store shoots, and translating real business operations into engaging content. Hybrid/on-site work with travel within Delhi NCR is expected.

Qualifications

• Minimum 1 year of social media experience, preferably in fashion/retail.
• Hands-on content creator with reels, posts, and engaging captions.
• Solid understanding of Instagram trends and best practices.
• Willingness to shoot on-ground content in stores/workshops.

Responsibilities

• Create and edit Instagram reels and posts (educational, BTS, process-based content).
• Plan and execute an organic content strategy.
• Handle DMs, comments, and customer inquiries professionally.
• Coordinate with internal team for content ideas and shoots.
• Track basic performance metrics (reach, engagement, saves).
• Maintain a consistent posting schedule.

Skills

Social media

Instagram Reels

Content creation

Video editing

Communication

On-ground shoots

Fashion & retail

Tools

CapCut

Canva

InShot

Job description

Social Media Manager

Location: Noida (Hybrid / On-site preferred), travel required within Delhi NCR

Experience: Minimum 1 year

Type: Full-time

Salary: 23,000-28,000 per month, depending on expertise

About the Role

We are looking for a hands-on Social Media Manager to grow our brand organically across Instagram and other platforms. The role focuses on creating reels and posts, managing DMs and inquiries, and building a consistent content presence in the fashion, retail, and customisation space. This is not an agency-style role — we’re looking for someone who is personally invested, understands storytelling, and can translate real business operations into engaging content.

Key Responsibilities

• Create and edit Instagram reels and posts (educational, behind-the-scenes, process-based content)
• Plan and execute an organic content strategy
• Handle DMs, comments, and customer inquiries professionally
• Coordinate with the internal team for content ideas and shoots
• Track basic performance metrics (reach, engagement, saves)
• Maintain a consistent posting schedule

What We’re Looking For

• Minimum 1 year experience in social media (fashion / retail preferred)
• Strong understanding of Instagram Reels & trends
• Basic video editing skills (mobile-first is okay)
• Comfortable with on-ground shoots in stores / workshops
• Good communication and written skills
• Self-driven, disciplined, and reliable
• Experience with fashion, apparel, retail, or D2C brands is a big plus

Nice to Have

• Understanding of embroidery, printing, or customization businesses
• Ability to write simple, engaging captions
• Familiarity with Canva, CapCut, InShot, etc.

Why Join Us

• Work closely with a growing business in fashion & customization
• High creative freedom
• Learn real business operations (not just content posting)
• Long-term growth opportunity