Content Lead - Digital Marketing

KC GlobEd; Gurugram District; On-site; INR 1,500,000 - 3,500,000; Full time

Job summary

KC GlobEd is seeking a strategic content leader to develop and execute a comprehensive content and digital strategy across websites, blogs, social media, campaigns, landing pages, email and WhatsApp/DM.

You will lead content planning, manage calendars, and craft high-quality, conversion-focused copy for campaigns, ads and video scripts, while aligning with brand voice and editorial standards. Experience with reputed institutions/brands and a strong portfolio of content campaigns is preferred.

Qualifications

• Experience leading content strategy aligned with business/marketing objectives.
• Ability to manage content calendar across multiple channels.
• Strong copywriting for digital campaigns and campaigns messaging.
• Develop and implement SEO-driven content strategies and on-page optimization.
• Collaborate with performance marketing for high-converting ad copies and pages."
• Create engaging content for LinkedIn, Instagram, YouTube, Facebook and other platforms.
• Maintain consistent brand voice and editorial quality across channels.
• Lead and mentor writers, agencies, and freelancers; ensure timely delivery.
• Track content performance and continuously improve strategy.
• Collaborate with Marketing, Sales/Admissions, Design and senior management.

Responsibilities

• Develop and execute the overall content and digital content strategy aligned with business objectives.
• Lead content planning and manage the content calendar across websites, blogs, social media, campaigns, landing pages, email and WhatsApp/DM communication.
• Create high-quality, conversion-focused copy for digital campaigns, ads, websites, social media, brochures and video scripts.
• Develop and implement SEO-driven content strategies including keyword research and on-page optimization.
• Work with Performance Marketing to develop high-converting ad copies, landing pages and messaging.
• Develop engaging content for LinkedIn, Instagram, YouTube, Facebook and other digital platforms.
• Maintain consistency in brand voice, messaging and editorial quality.
• Mentor content writers, agencies and freelancers; ensure quality and timely delivery.
• Track content performance (traffic, rankings, engagement, leads, conversions) and optimize.
• Collaborate with Marketing, Sales/Admissions, Design and senior management to translate business objectives into content.

Skills

Content strategy

Content calendar

Copywriting

SEO

Digital marketing

Brand voice

Leadership

Mentoring

Analytics

Job description

Role & responsibilities:

• Develop and execute the overall content and digital content strategy aligned with business and marketing objectives.
• Lead content planning and manage the content calendar across websites, blogs, social media, campaigns, landing pages, email and WhatsApp/DM communication.
• Create and oversee high-quality, conversion-focused copy for digital campaigns, ads, websites, social media, brochures and video scripts.
• Develop and implement SEO-driven content strategies, including keyword research, on-page SEO, internal linking and content optimization.
• Work with the Performance Marketing team to develop high-converting ad copies, landing pages and campaign messaging.
• Develop engaging content for LinkedIn, Instagram, YouTube, Facebook and other digital platforms.
• Maintain consistency in brand voice, messaging and editorial quality.
• Lead and mentor content writers, agencies and freelancers, ensuring quality and timely delivery.
• Track content performance through traffic, rankings, engagement, leads and conversions and continuously improve content strategy.
• Collaborate with Marketing, Sales/Admissions, Design and senior management to translate business objectives into effective content.

Preferred candidate profile

Experience with reputed:

• Universities / Educational Institutions
• EdTech Companies
• Professional Education / Certification Companies
• Digital‑first or established B2C brands

A strategic content leader and strong copywriter who can independently convert business objectives into impactful content across SEO, websites, social media, paid campaigns, email/DM and other digital channels.

Candidates with experience in reputed institutions/brands and a strong portfolio of content and digital campaigns will be preferred.