Consumer Insights Manager

ALLEN; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

ALLEN is India's leading education brand seeking a Consumer Insights professional with 5–8 years of experience. The role covers end‑to‑end qualitative and quantitative research, including brand health tracking, segmentation, comms testing, and consumer journey mapping to drive growth across offline and online platforms.

Occasional travel for field immersions and market visits is expected. The ideal candidate will own research design, execute robust studies, and translate data into actionable

Qualifications

• 5–8 years in consumer insights / market research (agency + client side mix preferred but not mandatory).
• Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling.
• Entrepreneurial, proactive, high ownership, bias for action, problem solver.
• Ability to link insights to growth strategies and influence stakeholders.

Responsibilities

• Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
• Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and market/category entry studies
• Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.
• Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations
• Collaborate & Influence: Work with cross‑functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer‑centric thinking.
• Liaise with agency partners/vendors: Ensure high‑quality and timely outputs from external partners.

Skills

Quantitative research

Qualitative research

Moderation

Survey design

Analytics

Insight storytelling

Business acumen

Job description

ALLEN is India’s most trusted education brand with a 38+ year legacy of creating toppers across NEET, JEE,
Olympiads, and school exams. We are rapidly scaling both offline classrooms and digital learning solutions to empower every student with world-class pedagogy and outcomes.

Role Overview

We are looking for a Consumer Insights professional (5–8 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions.

This hands‑on, end‑to‑end role spans across Qualitative and Quantitative researches such as brand health tracking,
segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification – driving growth across ALLEN’s offline and online businesses. Travel is expected for field immersions and market visits.

Key Responsibilities

• 1. Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
• 2. Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and market/category entry studies
• 3. Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.
• 4. Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations
• 5. Collaborate & Influence: Collaborate with cross‑functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer‑centric thinking.
• 6. Liaise with agency partners/vendors: Ensure high‑quality and timely outputs from external partners.

Ideal Candidate

• Experience: 5–8 years in consumer insights / market research (agency + client side mix preferred but not mandatory)
• Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling
• Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver
• Business Acumen: Ability to link insights to growth strategies and influence stakeholders
• Mobility: Willing to travel for research and market immersions

Why Join Us

• Contribute to build a consumer insights center of excellence at India’s most respected education brand
• Influence growth, and innovation strategy across offline + digital businesses
• High‑impact role with strong cross‑functional collaboration and visibility