Content Strategist

Wellopia - Esca Consumer Health; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Wellopia is seeking a Content Strategist to own content planning and execution across Instagram, Meta Ads, the website, and more. You will collaborate with marketing, design, and video teams to develop impactful content that resonates with parents and supports business goals.

You should balance creativity with audience psychology and performance marketing, translating wellness concepts into relatable communication for families.

Qualifications

• 25 years of experience in content strategy, digital content, social media, or brand marketing.
• Excellent writing, storytelling, scripting, and communication skills.
• Strong understanding of Instagram content formats, short-form video, and digital audience behaviour.
• Experience developing content calendars, campaign concepts, and creative briefs.

Responsibilities

• Develop and execute monthly content calendars aligned with brand objectives, campaigns, launches, and business goals.
• Build content pillars around parenting insights, kids wellness, educational content, product storytelling, and brand awareness.
• Identify relevant trends, cultural moments, festivals, and audience conversations to create timely, engaging content.
• Maintain a consistent brand voice across all communication channels.
• Create engaging content strategies for Instagram and other relevant social media platforms.
• Develop concepts for Reels, carousels, static posts, stories, and interactive content.
• Craft compelling hooks, captions, scripts, and CTAs that encourage engagement and action.
• Translate complex wellness concepts into simple, relatable, and parent-friendly communication.

Skills

Content strategy

Storytelling

Writing

Communication

Instagram formats

Short-form video

Campaign concepts

Creative briefs

Analytics interpretation

Tools

Meta Ads

Job description

JOB DESCRIPTION

Content Strategist

Wellopia

Experience: 2-5 Years

Location: Bengaluru, Karnataka

Work Mode: Work From Office

Type: Full-Time

About Wellopia

Wellopia is a kids wellness brand on a mission to make everyday wellness simpler, happier, and more enjoyable for children and parents. We combine thoughtful formulations with engaging experiences to help families build better wellness habits.

Role Overview

As a Content Strategist at Wellopia, you will own content planning and execution across digital platforms, including Instagram, Meta Ads, the website, and other marketing channels. You will work closely with the marketing, design, and video teams to develop impactful content that resonates with parents, builds brand credibility, and supports business objectives.

Were looking for someone who understands the balance between creativity, storytelling, audience psychology, and performance marketing.

Key Responsibilities

1. Content Strategy & Planning

• Develop and execute monthly content calendars aligned with brand objectives, campaigns, launches, and business goals.
• Build content pillars around parenting insights, kids wellness, educational content, product storytelling, and brand awareness.
• Identify relevant trends, cultural moments, festivals, and audience conversations to create timely, engaging content.
• Maintain a consistent brand voice across all communication channels.

2. Social Media & Brand Storytelling

• Create engaging content strategies for Instagram and other relevant social media platforms.
• Develop concepts for Reels, carousels, static posts, stories, and interactive content.
• Craft compelling hooks, captions, scripts, and CTAs that encourage engagement and action.
• Translate complex wellness concepts into simple, relatable, and parent-friendly communication.

3. Performance Content & Paid Campaigns

• Develop creative concepts and scripts for Meta Ads focused on awareness, engagement, conversions, and customer acquisition.
• Write strong hooks, ad copies, and product messaging that communicate clear consumer benefits.
• Collaborate with the performance marketing team to understand creative performance and develop new content variations.
• Use insights from content performance to improve messaging, formats, and creative direction.

4. Content Production & Execution

• Brief graphic designers, video editors, and other creative team members to bring concepts to life.
• Develop detailed creative briefs, video scripts, shot lists, and execution guidelines.
• Manage content timelines and ensure timely delivery of planned assets.
• Make effective use of existing footage, UGC, product visuals, and in-house resources to create content efficiently.

5. Research & Consumer Insights

• Understand parent behaviour, customer pain points, purchase motivations, and emerging content trends.
• Research competitors and identify opportunities to differentiate Wellopias content.
• Stay updated on social media trends, digital storytelling formats, and evolving consumer preferences.
• Ensure wellness-related content is credible, responsible, and aligned with approved product claims.

6. Performance Tracking & Optimisation

• Track key content metrics such as reach, engagement, watch time, saves, shares, CTR, and conversions, wherever relevant.
• Analyse content performance to identify winning themes, hooks, formats, and messaging.
• Translate learnings into actionable recommendations for future content.
• Continuously experiment with fresh ideas to improve content effectiveness.

Requirements

• 25 years of experience in content strategy, digital content, social media, or brand marketing.
• Excellent writing, storytelling, scripting, and communication skills.
• Strong understanding of Instagram content formats, short-form video, and digital audience behaviour.
• Experience developing content calendars, campaign concepts, and creative briefs.
• Understanding of performance marketing creatives and conversion-focused copywriting.
• Ability to interpret content analytics and use insights to improve strategy.
• Strong research skills and an eye for trends, audience insights, and cultural relevance.
• Ability to collaborate with designers, video editors, and cross-functional teams.
• A proactive, organised, and hands-on approach to creative problem-solving.

Preferred Qualifications

• Experience working with D2C, FMCG, food, nutrition, wellness, parenting, or consumer brands.
• Experience creating content for Meta Ads and performance-led digital campaigns.
• Familiarity with UGC-led content, influencer marketing, and creator collaborations.
• Experience working with lean teams and managing multiple projects simultaneously.

Who Will Thrive at Wellopia?

• Someone who can turn everyday parenting challenges into relatable, memorable content.
• A storyteller who understands both emotional brand building and performance-driven creativity.
• Someone who can spot a trend and identify whether it genuinely fits the brand.
• A self-starter who takes ownership from ideation to execution.
• Someone who enjoys experimenting, learning from data, and building a brand from the ground up.

Why Join Wellopia?

• Build the content voice of an ambitious kids wellness brand.
• Work on creative campaigns that combine storytelling, consumer insights, and performance marketing.
• Collaborate with a fast-moving team where ideas can move quickly from concept to execution.

Take ownership of content initiatives and see the direct impact of your work.