Growth And Marketing Manager

Wellopia - Esca Consumer Health; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Wellopia is hiring a Growth & Performance Marketing Manager in Bengaluru to drive digital growth through paid acquisition across Meta and Google, optimize funnels, and scale D2C revenue. You will partner with creative, content, e-commerce, and business teams to translate insights into high-performing campaigns and build a scalable growth engine.

The role emphasizes experimentation, data-driven decision making, and ownership in a fast-paced startup environment focused on kids’ wellness products.

Qualifications

• 2-5 years of experience in growth/ performance marketing or digital acquisition.
• Hands-on experience with Meta Ads and Google Ads campaign management and optimization.
• Experience in D2C, e-commerce, consumer brands, or FMCG is preferred.
• Understanding of customer acquisition, funnel optimization, attribution, and conversion rate optimization.
• Ability to analyze campaign data, manage budgets, and report on performance.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other digital platforms.
• Manage campaign performance across the funnel from awareness to conversion.
• Drive customer acquisition while targeting CAC, ROAS, and contribution-margin goals.
• Manage budgets efficiently and scale high-performing campaigns.
• Test audience segments, bidding strategies, and creatives.

Skills

Growth marketing

Performance marketing

Meta Ads

Google Ads

D2C / e-commerce

Analytics

Budget management

A/B testing

Tools

GA4

Meta Ads Manager

Google Ads

Shopify analytics

attribution platforms

Shopify

Meta Pixel

Google Tag Manager

Job description

WELLOPIA

Growth & Performance Marketing Manager

Company: Wellopia

Location: Bengaluru

Work Mode: Full-time | Work from Office

Experience: 2 -5 Years

About Wellopia

Wellopia is a kids wellness brand on a mission to make everyday wellness simpler, tastier, and more enjoyable for children. We combine the goodness of trusted ingredients with innovative, kid-friendly formats to help parents make better choices for their children.

Role Overview

As our Growth & Performance Marketing Manager, you will help drive Wellopia's digital growth by managing paid acquisition, improving campaign efficiency, and scaling D2C revenue. You will work closely with the creative, content, e-commerce, and business teams to turn consumer insights into high-performing campaigns and build a scalable growth engine.

Key Responsibilities

1. Performance Marketing & Paid Acquisition

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
• Manage campaign performance across the funnel, from awareness and consideration to conversion.
• Drive customer acquisition while working toward CAC, ROAS, and contribution-margin targets.
• Manage budgets efficiently and scale high-performing campaigns.
• Test audience segments, bidding strategies, campaign structures, and creatives.

2. Growth Strategy & Revenue

• Execute growth strategies to support D2C revenue and customer acquisition targets.
• Identify growth opportunities across channels, customer segments, products, and consumer touchpoints.
• Optimize acquisition funnels to improve traffic quality, conversion rates, and revenue.
• Support product launches, promotional campaigns, and seasonal growth initiatives.
• Monitor key metrics and translate insights into actionable improvements.

3. Creative Strategy & Experimentation

• Collaborate with creative and content teams on performance-driven ad concepts, hooks, messaging, and formats.
• Analyze creative performance to identify winning angles and opportunities for iteration.
• Help build a creative testing framework across UGC, founder-led content, product demos, testimonials, and static ads.
• Conduct A/B tests on creatives, landing pages, offers, and campaign messaging.
• Use consumer and performance insights to guide creative briefs.

4. D2C Funnel & Conversion Rate Optimization

• Analyze the customer journey across website visits, product views, add-to-cart, checkout, and purchases.
• Identify funnel drop-offs and recommend ways to improve website conversion rates.
• Work with the e-commerce team to improve landing pages, product pages, bundles, offers, and checkout experience.
• Track analytics and attribution to understand channel effectiveness.
• Contribute to improving AOV, customer lifetime value, and repeat purchase rates with retention teams.

5. Analytics, Reporting & Insights

• Track CAC, ROAS, MER, CTR, CPC, CPM, CVR, AOV, and revenue.
• Use tools such as GA4, Meta Ads Manager, Google Ads, Shopify analytics, and attribution platforms.
• Maintain performance dashboards and share actionable insights with the team.
• Identify inefficiencies and recommend data-backed campaign improvements.
• Support forecasting and budget planning using historical performance and growth targets.

Requirements

• 25 years of experience in growth marketing, performance marketing, or digital acquisition.
• Hands-on experience with Meta Ads and Google Ads campaign management and optimization.
• Experience in D2C, e-commerce, consumer brands, or FMCG is preferred.
• Understanding of customer acquisition, funnel optimization, attribution, and conversion rate optimization.
• Ability to analyze campaign data, manage budgets, and report on performance.
• Familiarity with Shopify, GA4, Meta Pixel, Google Tag Manager, and conversion tracking.
• Strong analytical, communication, and problem-solving skills.
• Comfort working in a fast-paced startup environment with a hands-on, ownership-driven approach.

Key Performance Indicators (KPIs)

• Customer acquisition cost (CAC)
• Return on ad spend (ROAS) and marketing efficiency ratio (MER)
• Paid-attributed and overall D2C revenue growth
• Website conversion rate and new customer acquisition
• Average order value (AOV)
• Creative testing velocity and winning creative rate
• Contribution margin and marketing profitability

What Were Looking For

• A marketer who thinks beyond clicks and impressions and focuses on business outcomes.
• Someone who combines analytical thinking with creative problem-solving.
• A hands-on executor who can manage campaigns and budgets while learning quickly.
• Someone who enjoys testing, iterating, and collaborating across teams.

Why Join Wellopia?

• Work with an ambitious kids wellness brand in a growing consumer category.
• Take ownership of growth initiatives and contribute directly to business performance.
• Collaborate with a dynamic, cross-functional startup team.
• Help build and scale growth strategies from experimentation to execution.