Content & SEO Specialist

Easyrewardz Software Services; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Easyrewardz Software Services in India is seeking a Content Marketing professional to lead content, SEO, and off-page initiatives across multiple products. You will manage the content calendar and coordinate with product, design and marketing teams to deliver timely, high-quality materials.

Responsibilities include creating and publishing SEO blogs, case studies, thought leadership pieces and social content; translating technical concepts for diverse audiences; and optimising content for

Qualifications

• Experience in creating and publishing SEO blogs, case studies and UGC across multiple products.
• Ability to translate technical and regulatory concepts into audience-friendly content.
• Coordinate with product, design and marketing teams to deliver content on schedule.

Responsibilities

• Lead content, SEO, off-page initiatives and marketing activities across products and verticals.
• Execute the content calendar and ensure timely delivery of planned activities.
• Create content for blogs, LinkedIn, Medium, webinars and newsletters.
• Repurpose content for different formats and channels to maximise reach.
• Coordinate with creative teams for assets and manage briefs, trackers and repositories.
• Oversee end-to-end content ownership from briefing to publishing and performance tracking.

Skills

Content writing

SEO

Social media

Content strategy

Cross-functional coordination

Content management

Job description

Role & responsibilities

Lead content, SEO, off-page initiatives, and marketing activities across multiple products and business verticals, with responsibility for executing the marketing calendar and ensuring timely delivery of planned activities. The role includes end to end content execution, organic growth, third-party content distribution, social media content, and cross-functional coordination.

Content

• Research, write, edit and publish original SEO/AEO blogs and articles.
• Develop and manage thought leadership content, case studies, success stories and UGC across relevant verticals.
• Translate complex product, technical, and regulatory concepts into clear, accurate, and audience-friendly content in collaboration with product and technical teams.
• Develop website, landing page, product, campaign and sales support content.
• Write content for LinkedIn, Medium and relevant third-party platforms. Create content for webinars, events, newsletters, and other marketing initiatives.
• Repurpose and adapt content into different formats and channels to maximise content distribution and reach.

SEO & Organic Growth

• Optimise content for SEO, AEO, and GEO.
• Identify content opportunities to improve organic visibility and search performance.
• Implement on-page SEO practices, including content optimisation, internal linking, and metadata recommendations.
• Conduct content audits and identify opportunities to refresh, optimise and improve existing content.
• Manage listicles, UGC, customer feedback, testimonials, and reviews to strengthen brand credibility and support organic visibility.

Off-Page SEO & PR

• Manage Quora, Reddit, Medium, guest posts, article submissions, citations, backlink activities and outreach.
• Research relevant third-party websites and execute content distribution, link-building and guest-posting opportunities.
• Identify relevant media, industry publications, and third-party platforms for content and PR opportunities.
• Draft press releases, partnership announcements, corporate communications and thought leadership content.
• Maintain backlinks, outreach, content distribution, and PR trackers.

Social Media

• Plan, coordinate and manage the content calendar across LinkedIn, X, and other relevant social channels.
• Develop and adapt social media content based on campaigns, blogs, events, webinars and marketing initiatives.

Coordinate with creative teams for social media creatives, videos, and other content assets.

End-to-End Ownership & Coordination

• Own assigned content from briefing, research and writing through editing, publishing, distribution, and performance tracking.
• Work with marketing and creative teams to adapt content into different formats where required.
• Coordinate with product, sales, design, SEO, leadership and external agencies to collect inputs, manage approvals and ensure timely delivery. Maintain content calendars, briefs, trackers, and relevant content repositories.
• Ensure content is accurate, consistent with brand guidelines, and aligned with business and marketing objectives.

AI Usage

• Use AI responsibly for research, ideation, content optimisation and productivity. Final content must be original, well-researched, fact-checked and human-reviewed, and should not be published as AI-generated output without appropriate editorial review.
• Evaluate and use relevant AI tools for content research, ideation, optimisation, repurposing, workflow automation and productivity while maintaining human editorial oversight.

Key Performance Areas

Content Quality | Content Output | Organic Visibility | Keyword Rankings | Organic Traffic | Content Engagement | Backlinks & Link Building | Third-Party Placements | Social Media Content & Engagement | Technical Writing | Case Studies & UGC | Content Distribution | AI-Enabled Productivity | Timely Delivery