Content Writer

Shriram Finance; Chennai District, Bengaluru; On-site; INR 300,000 - 420,000; Full time

Job summary

Shriram Finance is seeking a Content Writer Digital in Chennai to craft high-quality, SEO-optimised digital content across multiple product verticals. You will drive organic traffic by creating compelling copy and conducting keyword research, while ensuring compliance with regulatory guidelines.

The role collaborates with Product, SEO, Development, Compliance, and Content teams to identify gaps, update content, and grow the brand’s digital presence across landing pages and blogs.

Responsibilities

• Create and optimise digital content, including landing pages, blogs, FAQs, and product copy.
• Conduct keyword research and implement on-page SEO best practices to improve search rankings and organic traffic.
• Identify content gaps and recommend new content initiatives to support organic growth.
• Research, write, edit, and update content based on product information and business requirements.
• Ensure all content complies with regulatory and internal compliance guidelines by validating claims before publication.
• Monitor content performance and refine strategies using SEO and traffic insights.
• Collaborate with Product, SEO, Development, Compliance, and Content teams to deliver accurate and effective content.
• Develop content across multiple product verticals as assigned and adapt to changing business priorities.
• Support content quality by reviewing and refining content to maintain consistency, clarity, and brand tone.
• Stay updated on SEO trends, content marketing best practices, and digital content strategies

Skills

SEO copywriting

Keyword research

Editing

Content strategy

Tools

WordPress

Job description

Content Writer Digital

The Content Writer is responsible for creating high-quality, SEO-optimised, and compliance-compliant digital content across multiple product verticals. The role focuses on driving organic traffic through strategic content creation, keyword optimisation, and identifying new content growth opportunities while collaborating with cross-functional teams.

Roles & Responsibilities

• Create and optimise digital content, including landing pages, blogs, FAQs, and product copy.
• Conduct keyword research and implement on-page SEO best practices to improve search rankings and organic traffic.
• Identify content gaps and recommend new content initiatives to support organic growth.
• Research, write, edit, and update content based on product information and business requirements.
• Ensure all content complies with regulatory and internal compliance guidelines by validating claims before publication.
• Monitor content performance and refine strategies using SEO and traffic insights.
• Collaborate with Product, SEO, Development, Compliance, and Content teams to deliver accurate and effective content.
• Develop content across multiple product verticals as assigned and adapt to changing business priorities.
• Support content quality by reviewing and refining content to maintain consistency, clarity, and brand tone.
• Stay updated on SEO trends, content marketing best practices, and digital content strategies