SEO/GEO Content Writer

M+C Saatchi UK; Bengaluru; On-site; INR 400,000 - 800,000; Full time

Job summary

A leading marketing agency is seeking a Search Content Producer in Bengaluru, India, to enhance their digital authority. This role involves managing content production, optimizing SEO content, and fulfilling editorial tasks under the guidance of the Global Marketing Lead. Ideal candidates are early-career marketers with strong writing skills and an eagerness to learn about content strategies. Join a dynamic team to make an impact across markets and improve content performance.

Qualifications

• Strong writing skills, with the ability to produce clear, high-quality content.
• Understanding and comfort with SEO and content-led strategies.
• Experience with CMS platforms, especially WordPress, preferred.

Responsibilities

• Execute content briefs from the Global Marketing Lead.
• Manage content libraries and asset repositories.
• Publish content on CMS platforms and perform SEO tasks.
• Support search visibility and improve content performance across markets.

Skills

Excellent communications and written language skills

Strong writing and editorial instincts

Basic understanding of SEO principles

Comfortable with WordPress or similar CMS

Highly organised with attention to detail

Ability to manage multiple content pipelines

Research-oriented

Ability to manage multiple tasks

Understanding of communication importance

Flexible, can-do attitude

Tools

Asana

WordPress

Job description

Overview

We are hiring a Search Content Producer to operationalise our content engine and strengthen our digital authority across markets. This role sits under a growth and demand generation mandate, supporting SEO/GEO/AEO execution, content production, and internal brand tasks.

If you’re an early-career marketer with strong writing skills, digital curiosity, and a knack for producing clear, high-quality content, this role is built for you.

Role Purpose

This role keeps our content ecosystem running smoothly by focusing on:

• Content production & publishing
• Search-aligned content optimisation
• Content operations & library management
• Digital hygiene and CMS updates

You will be the engine that keeps content moving: drafting, publishing, organising, and optimising.

Key Responsibilities

• Content Production & Editorial Support: Execute against briefs set by the Global Marketing Lead.
• Build and maintain content libraries (pull quotes, snippets, evergreen assets)
• Manage the content asset repository and metadata; maintain catalogues and tracking sheets
• Publish content on CMS platforms (WordPress; potential future systems)
• SEO/GEO Support
• Support search visibility and improve content performance across markets.
• Write or optimise website copy aligned to briefs and SEO/AEO/GEO recommendations
• Perform on-page optimisation tasks: Title tags, meta descriptions; Alt text, headers, interlinking
• Update FAQ pages, landing pages, and structured data elements
• Support GEO and AEO surfaces: submissions, external profiles, syndication
• Manage basic YouTube SEO: titles, descriptions, tagging, interlinking
• Maintain WordPress pages: client logos, testimonials, author bios, navigation hygiene

Must-Have Skills

• Excellent communications and written language skills
• Strong writing, editorial instincts and judgement
• Basic understanding of SEO principles (especially content-led SEO)
• Comfortable working with WordPress or similar CMS platforms
• Highly organised, with strong attention to detail and a basic understanding of project management, including tools such as Asana
• Ability to manage multiple content pipelines with consistency
• Research-oriented, able to summarise information into usable content inputs
• Ability to manage multiple tasks and operate in a fast-paced environment
• Understanding of the importance of communications and the ability to work with multiple stakeholders
• Flexible, can-do positive attitude

Nice-to-Have

• Experience with AI-assisted content workflows
• Familiarity with schema, structured data, and YouTube optimisation
• Exposure to GEO/AEO concepts or multilingual markets

Success in This Role Looks Like

• Faster turnaround for content drafts and publishing
• Clean, updated, and SEO-optimised web presence
• Up-to-date content libraries and content assets
• Improved search visibility for priority entities, pages, and surfaces
• Operational stability even during high-volume campaign cycles