Senior Manager

Great Learning Education Services Pvt. Ltd.; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Great Learning Education Services Pvt. Ltd. is seeking a Senior SEO & Growth Lead to own and evolve our organic growth strategy, driving traffic, leads, and revenue.

You will lead technical SEO, content and product-led growth initiatives across teams, leveraging data and AI to shape search visibility and performance. You will collaborate with Product, Engineering, Analytics, Content and Brand teams to translate insights into measurable roadmaps, experiments and scalable experiences.

Qualifications

• Excellent track record in building and executing SEO strategies.
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Responsibilities

• Own and evolve the organic growth strategy across traffic, rankings, leads and revenue.
• Lead technical SEO across crawling, indexing, site architecture and mobile-first optimization.
• Develop content and authority strategies with Content, PR and Brand to improve visibility and links.

Skills

SEO strategy

Technical SEO

Content growth

Product-led growth

AI / LLM search

Data analysis

Leadership

Cross-functional collaboration

Analytical thinking

Tools

GSC

GA

Semrush

Ahrefs

Screaming Frog

SQL

BigQuery

Python

Job description

Primary Responsibilities (Including but not limited to):

SEO & Organic Growth

• Own and evolve the organic growth strategy, prioritizing initiatives based on opportunity, business impact and scalability.
• Drive growth across organic traffic, rankings, qualified leads, conversion and revenue.
• Identify opportunities using search demand, SERP analysis, user intent, competitor insights and customer search behavior.
• Lead technical SEO initiatives across crawling, indexing, site architecture, internal linking, rendering, structured data and mobile-first SEO.
• Develop content and authority strategies with Content, PR and Brand to improve visibility, links, rankings and domain authority.
• Measure the impact of SEO initiatives and continuously refine priorities based on results.

Product-Led Organic Growth

• Identify opportunities where product experiences can become scalable organic acquisition channels.
• Use search and customer-demand data to uncover new product and growth
• Develop initiatives around tools, templates, landing-page experiences, programmatic pages, proprietary data, UGC and other scalable experiences.
• Build business cases using demand, competitive opportunity, expected impact and
• Work with Product and Engineering to take opportunities from idea to launch, measurement and scale.
• Look beyond content creation and continuously explore what we can build to solve what users are searching for.

AI / LLM Search

• Own and develop our approach to visibility across ChatGPT and other major AI/LLM search and answer platforms.
• Build relevant prompt and topic datasets based on customer demand and business priorities.
• Measure brand mentions, citations, competitive share of voice and visibility across AI-generated answers.
• Analyze the sources, publishers, communities and content influencing AI answers.
• Understand why competitors are being mentioned or cited where our brand is not.
• Design and run experiments to improve brand visibility, citations and representation across AI platforms.
• Connect AI-search learnings with SEO, content, digital PR, brand and product initiatives.
• Continuously test new approaches as AI discovery evolves rather than relying on a fixed GEO/AEO playbook.

Data, AI & Automation

• Build and analyze our own datasets rather than relying solely on third-party SEO tools and industry benchmarks.
• Turn large and messy datasets into actionable insights, opportunities and business cases.
• Use AI to improve research, SERP and intent analysis, classification, competitive intelligence and experimentation.
• Use AI as a working tool, not just for content generation, to improve the quality, speed and scale of decision-making and execution.
• Build or automate repetitive analysis and workflows where it can create meaningful efficiency or uncover opportunities that would otherwise be difficult to identify.
• Develop reliable reporting and measurement frameworks across search, product-led growth and AI-search initiatives.
• Experience with GSC, GA, Semrush, Ahrefs, Screaming Frog, Bing Webmaster Tools, SEO testing platforms, APIs, SQL, BigQuery, Python or similar technologies is valuable.

Leadership & Cross-Functional Collaboration

• Operate as a senior individual contributor while providing direction and mentorship to SEO team members where needed.
• Own multiple initiatives independently from opportunity → hypothesis →
• Work closely with Product, Engineering, Analytics, Content, PR, Brand and Marketing teams.
• Translate search and customer insights into clear business cases and product requirements.
• Use data and evidence to influence stakeholders and drive prioritization and decision-making.
• Communicate complex SEO, AI-search and data insights clearly to both technical and business stakeholders.
• Bring curiosity and creativity to the role, continuously challenging assumptions and