Content & SEO Marketing Specialist

Wati Dot I O; Chennai District; Hybrid; INR 600,000 - 750,000; Full time

Job summary

Wati is seeking a detail-oriented SEO & Content Specialist to drive organic growth. In this hybrid role, you will bridge Editorial Operations and Technical Execution, ensuring content engages the right audience and meets brand standards.

You will format, upload, publish posts via WordPress or Webflow, conduct keyword research, optimize pages, and monitor site health, collaborating with the growth team to maintain rankings and relevance.

Qualifications

• 1–2 years hands-on experience in Content Marketing, SEO, or Digital Marketing execution.
• Ability to write compelling headlines and analyze keyword data.
• Familiar with SEO intelligence tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console.
• Experience working inside a CMS (WordPress, Webflow, or HubSpot) to layout and publish content.

Responsibilities

• Content Operations & QA: format, upload, publish posts and landing pages via CMS (WordPress/Webflow).
• On-Page & Off-page SEO Mastery: execute on-page strategy and support off-page efforts.
• Keyword & Competitor Research: identify long-tail opportunities and content gaps.
• Content Maintenance: update legacy articles with fresh data, visuals and optimized keywords.
• Technical Hygiene: monitor and fix basic site health issues.

Skills

Content Marketing

SEO

Digital Marketing

Tools

Ahrefs

Semrush

Ubersuggest

Google Search Console

Job description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role:

About the Role

We are looking for a detail-oriented SEO & Content Specialist to serve as the engine room of our organic growth team. In this hybrid role, you won't just publish content; you will help ensure it engages with the right audience. You will sit at the intersection of Editorial Operations and Technical Execution, supporting the Lead in building a high-quality, high-performance content engine.

What You'll Do:

• Content Operations & QA: Manage the final mile of the publishing process. You will format, upload, and publish blog posts and landing pages via our CMS (WordPress/Webflow), ensuring every piece is visually polished, bug‑free, and adheres to brand guidelines.
• On-Page & Off-page SEO Mastery: Execute the on-page strategy and support off-page SEO efforts.
• Keyword & Competitor Research: Conduct granular keyword research to support the editorial calendar, identifying long-tail opportunities and content gaps
• Content Maintenance: Execute our content roadmap by updating legacy articles with fresh data, new visuals, and optimized keywords to maintain their rankings and relevance.
• Technical Hygiene: Act as the first line of defense for site health. You will regularly monitor and fix basic technical problems.

Requirements

• You have at least 1-2 years hands‑on experience in Content Marketing, SEO, or Digital Marketing execution.
• You are comfortable writing compelling headlines and working in spreadsheets to analyze keyword data. You value creativity and data equally.
• You are familiar with SEO intelligence tools (Ahrefs, Semrush, Ubersuggest) and Google Search Console.
• You view AI tools as an accelerator, not a replacement. You know how to use them to speed up research and outlining, but you always apply human editing and critical thinking to the final output.
• Experience working inside a CMS (WordPress, Webflow, or HubSpot) to layout and publish content.
• Project Management: Highly organized and able to manage a strict publishing schedule without missing deadlines.