Video & Content Marketing Specialist (B2B SaaS)

WATI.io; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading SaaS company based in India is seeking a Video & Content Marketing Specialist. The ideal candidate will create engaging product explainer videos and podcasts while managing the YouTube content library. Candidates should possess 4+ years of experience in video production, strong knowledge of YouTube SEO, and proficiency with tools like Adobe Premiere Pro. This hands-on role requires creativity and the ability to tailor content for different stages of the B2B buyer journey.

Qualifications

• 4+ years of experience in video production and editing.
• Proficiency with editing tools like Adobe Premiere Pro and Final Cut.
• Strong understanding of YouTube SEO and LinkedIn video best practices.

Responsibilities

• Develop product explainer videos and demo tutorials.
• Build and manage the YouTube content library with SEO optimization.
• Produce and edit podcasts including audio cleanup.

Skills

Video production

Content marketing

YouTube SEO

Video editing

Podcast production

Graphic design

Tools

Adobe Premiere Pro

Final Cut

Audacity

Canva

Job description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role

We are looking for a Video & Content Marketing Specialist who is passionate about storytelling through multimedia. The ideal candidate will have proven experience in creating engaging product explainer videos, walkthrough tutorials, LinkedIn-native content, and podcasts. You will play a pivotal role in building and managing our YouTube content library and driving awareness across platforms with high-quality, trend-driven video content.

This is a hands‑on creative role, ideal for someone who thrives in a fast‑paced SaaS environment and understands how to tailor content for different stages of the B2B buyer journey.

Key Responsibilities

Video Creation & Production

• Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education.
• Create short‑form video content optimized for LinkedIn and other social platforms.
• Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats.

YouTube & Content Management

• Build and manage our YouTube content library with SEO‑optimized titles, descriptions, tags, and thumbnails.
• Monitor YouTube analytics to optimize performance and engagement.

Editing & Design

• Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional‑quality output.
• Create supporting graphics, thumbnails, and visuals for video and podcast promotion.

Strategy & Trends

• Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices.
• Collaborate with the marketing team to align content with campaign goals and buyer journeys.
• Repurpose long‑form videos into snippets, shorts, and highlight reels for multiple platforms.

• 4+ years of experience in video production, editing, and content marketing, preferably within a B2B SaaS environment.
• Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software.
• Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.).
• Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization.
• Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives.
• Excellent communication skills and ability to translate complex SaaS features into engaging stories.
• Self‑starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content.