Lifecycle Marketing Lead

Wati Dot I O; Chennai District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Wati in Chennai is seeking a Lifecycle Marketing Lead to own the customer journey after signup, boosting activation, reducing churn, and driving expansion revenue through automated, personalized communications.

You will design journeys, build email and in-app workflows, and craft data-driven campaigns using HubSpot and other marketing automation tools.

Ideal candidates have 4+ years in CRM/Retention marketing, deep data chops, and a knack for compelling copy plus rigorous A/B testing.

Qualifications

• 4+ years of experience in CRM, Lifecycle, or Retention Marketing.
• You understand that the right message sent to the wrong person is spam. You are obsessed with behavioral triggers and customer cohorts.
• Strong experience with Marketing Automation platforms (HubSpot experience is a major plus, but we are open to experts in others who can learn quickly).
• You are strategic enough to design the map, but operational enough to build the workflows and analyze the data yourself.

Responsibilities

• Journey Mapping: Map the end-to-end user journey, identifying critical drop-off points in onboarding and design interventions to fix them.
• Automation: Build and optimize email and in-app workflows to guide users from Signup to Active User to Advocate.
• Churn Prevention: Develop early-warning campaigns that identify at-risk customers and re-engage them before they leave.
• Drive Expansion: Execute upsell and cross-sell campaigns to grow existing customer value (ARPU).

Skills

CRM & Lifecycle Marketing

Retention Marketing

Marketing Automation

HubSpot

A/B Testing

Copywriting

Tools

HubSpot

Job description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role:

We are looking for a Lifecycle Marketing Lead to own the customer journey after signup. Your goal is to increase activation rates, reduce churn, and drive expansion revenue through automated, personalized communication.

Candidates from FMCG/B2C backgrounds with strong experience in segmentation, loyalty, and high-volume customer engagement are welcomed

What You’ll Do:

• Journey Mapping: Map the end-to-end user journey, identifying critical drop-off points in the onboarding process and designing interventions to fix them.
• Automation: Build and optimize email and in-app workflows in HubSpot to guide users from "Signup" to "Active User" to "Advocate."
• Churn Prevention: Develop "early warning" campaigns that identify at-risk customers based on usage data and re-engage them before they leave.
• Drive Expansion: Execute upsell and cross-sell campaigns to grow existing customer value (ARPU), promoting add-ons and new products to the right users at the right time.

Requirements

• 4+ years of experience in CRM, Lifecycle, or Retention Marketing.
• You understand that the right message sent to the wrong person is spam. You are obsessed with behavioral triggers and customer cohorts.
• Strong experience with Marketing Automation platforms (HubSpot experience is a major plus, but we are open to experts in others who can learn quickly).
• You are strategic enough to design the map, but operational enough to build the workflows and analyze the data yourself.
• You know how to write compelling copy and set up rigorous A/B tests for subject lines and content to continuously optimize open rates and conversions.