Performance Marketing Specialist (Paid Search)

Wati; Bengaluru; Hybrid; INR 500,000 - 800,000; Full time

Job summary

Wati in Bengaluru is seeking a Performance Marketing Specialist to own the Google Paid channel globally. You will manage day-to-day Google campaigns and optimize landing pages to improve quality scores and conversions.

You will build and refine audience segments for high-value B2B buyers, track performance, and provide actionable insights to the Performance Lead. HubSpot experience is a plus; strong spreadsheet skills and a data-driven mindset are essential.

Qualifications

• 1–3 years hands-on experience in Google Ads.
• Strong spreadsheet skills.
• Data-driven mindset with hypothesis testing.

Responsibilities

• Campaign Execution: Manage the day-to-day operations of Google campaigns.
• Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates.
• Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
• Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.

Skills

Google Ads

Spreadsheets

Data analysis

Tools

HubSpot

Job description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role:

We are seeking a highly analytical Performance Marketing Specialist to own the execution of our Google Paid channel globally. You will be the master of our Google Ads accounts.

What You’ll Do:

• Campaign Execution: Manage the day-to-day operations of Google campaigns
• Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates
• Audience Segmentation: Build and refine audience lists to target high-value B2B buyers
• Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead

Requirements

• 1-3 years of hands-on experience in Google Ads
• Strong proficiency with spreadsheets
• A \"scientist\" mindset, you love testing hypotheses and analyzing data
• Experience with Hubspot is a plus.