Content Manager - Noida - Marketing

Paytm Payments Services; Dadri; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Paytm Payments Services is seeking a Content Manager to own campaign communications for Paytm for Business products and lead our vernacular and AI‑led video content strategy.

You will use generative AI tools to produce high-quality, multilingual content at scale across channels, ensure native language tone, maintain brand consistency, and collaborate with product, growth, and design teams to drive merchant engagement.

Qualifications

• 4–7 years in content marketing, campaign communications or brand content.
• Excellent writing in English and Hindi; strong vernacular content judgement.
• Hands-on experience with generative AI tools for text and video.
• A portfolio showing AI-generated or AI-assisted video work.
• Experience running multi-channel campaigns from brief to launch, including BTL and on-ground collateral.
• Ability to manage several projects and stakeholders under tight timelines.
• Bachelor’s degree in mass communication, marketing, English or a related field.

Responsibilities

• Own end-to-end communication for product launches and marketing campaigns across Soundbox, EDC/card machines, payment gateway, loans and other merchant offerings.
• Write and approve copy across push, SMS, WhatsApp, in-app, email, social media and offline collateral.
• Work with product, growth, brand and business teams to turn briefs into clear, merchant-friendly messaging.
• Keep tone, messaging and brand guidelines consistent across all touchpoints.
• Lead content creation in vernacular languages and build AI-assisted workflows for translation and localization.
• Set quality standards for vernacular output and ensure it reads as native, not translated.
• AI-led video generation: plan and produce short-form videos using generative AI tools; multi-language versions.
• Track content performance and use data to improve campaigns.
• Ensure content follows brand, legal and regulatory guidelines.

Skills

Excellent writing in English and Hindi

Generative AI tools for text and video

Campaign multi-channel execution

Project and stakeholder management

Education

Bachelor’s degree in mass communication, marketing, English or related field

Tools

ChatGPT

Claude

Gemini

HeyGen

Synthesia

Runway

ElevenLabs

Job description

About the role

Paytm for Business serves millions of merchants across India, from kirana stores to large enterprises. Most of them prefer content in their own language and in short video formats.

As Content Manager, you will own campaign communications for Paytm for Business products and lead our vernacular and AI-led video content. You will use generative AI tools to produce high-quality content at scale, in multiple Indian languages, faster than traditional production allows.

Key responsibilities

Campaign communications

• Own end-to-end communication for product launches and marketing campaigns across Soundbox, EDC/card machines, payment gateway, loans and other merchant offerings.
• Write and approve copy across channels: push, SMS, WhatsApp, in-app, email, social media and offline collateral.
• Work with product, growth, brand and business teams to turn briefs into clear, merchant-friendly messaging.
• Keep tone, messaging and brand guidelines consistent across all touchpoints.

Vernacular content using AI

• Lead content creation in key Indian languages such as Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Gujarati.
• Build AI-assisted workflows for translation, transcreation and localisation, with human review for accuracy and cultural fit.
• Set quality standards for vernacular output and make sure it reads as native, not translated.
• AI-led video generation

AI-led video generation

• Plan and produce short-form videos using generative AI tools for scripting, avatars, voiceovers, dubbing, image and video generation.
• Create explainers, product demos, how-to videos, social content and ad creatives at scale, including multi-language versions.
• Track new AI video tools, test them, and adopt the ones that improve quality, speed or cost.

BTL content

• Lead content for below-the-line merchant marketing: standees, posters, danglers, QR stands, leaflets, merchant kits, and on-ground activation material.
• Work with designers and writers to brief, review and sign off BTL creatives, ensuring the messaging is clear and in the right local language for each region.
• Partner with sales and field teams to understand what works at the merchant counter, and adapt content for different regions and merchant types.

Team and process

• Manage content specialists, freelancers and agencies; review and give feedback on their work.
• Build prompt libraries, templates and repeatable workflows for the team.
• Track content performance (CTR, views, engagement, conversion) and use the data to improve future campaigns.
• Ensure all content follows brand, legal and regulatory (RBI/NPCI) guidelines.

Must-have qualifications

• 4–7 years in content marketing, campaign communications or brand content, ideally in fintech, payments or consumer tech.
• Excellent writing in English and Hindi; strong judgement on vernacular content quality.
• Hands-on experience with generative AI tools for text and video, such as ChatGPT, Claude, Gemini, HeyGen, Synthesia, Runway, ElevenLabs or similar.
• A portfolio showing AI-generated or AI-assisted video work.
• Experience running multi-channel campaigns from brief to launch, including BTL and on-ground collateral, working closely with designers and writers.
• Ability to manage several projects and stakeholders under tight timelines.
• Bachelor’s degree in mass communication, marketing, English or a related field.

Good to have

• Fluency in one or more regional languages beyond Hindi.
• Experience creating content for small businesses, merchants or Bharat audiences.
• Basic video editing skills (Premiere Pro, CapCut, Canva or similar).
• Familiarity with performance marketing metrics and A/B testing creatives.
• Experience managing a small team or an agency.

What success looks like

• Campaign comms go live on time and on brand, with improving CTR and conversion.
• Vernacular content is available in all priority languages for every major launch.
• AI-led workflows measurably cut video production time and cost.
• A reusable library of templates, prompts and assets that the wider team can use.