Content Marketing Manager — Campaigns, Social & SEO

moneycontrol.com; Maharashtra; Presencial; INR 900 000 - 1 300 000; Tempo integral

Resumo da oferta

Moneycontrol is seeking a Content Marketing Manager to own the content behind campaigns, social media and SEO for fintech and subscription products. This execution-led role involves crafting ideas, writing copy, coordinating design, and publishing content across channels.

You will write ad copy for Meta/Google, create scripts for videos, and develop content for push notifications, emails, SMS and in-app messages.

Qualificações

• 3–5 years of content writing, ideally in fintech, BFSI or consumer internet.
• Strong writing and editing skills in English — clean, simple copy. Hindi is a plus.
• Experience writing performance ad copy, CRM or lifecycle messages, social content, web or UX copy, or video scripts.
• Good creative sense — you should be able to come up with campaign ideas and brief designers clearly, with reference, format, sizes and message hierarchy.
• Comfort with data — able to read a dashboard, report on campaign, social and SEO performance, and act on it.
• Comfortable publishing on a CMS like WordPress.
• Detail-oriented, and able to handle multiple projects and calendars at once.

Responsabilidades

• Own the content workflow for every campaign, on any channel — come up with the content idea, write the copy, brief the design team, review the creatives and get them live.
• Write ad copy for Meta and Google performance campaigns, working with the performance team to bring down CPL and improve CTR.
• Write scripts for video ads, reels and short-form videos — hooks, voiceover, on-screen text and CTAs — and work with the design and video teams through to final cut.
• Write copy for owned channels — push notifications, WhatsApp, RCS, SMS, email and in-app messages — for onboarding, engagement and re-engagement journeys.
• Set up and launch owned-media campaigns on engagement tools — CleverTap, Gupshup and similar — building journeys, audiences and triggers, testing before go-live.
• Track and report campaign performance — CTR, conversions, delivery and read rates, engagement, and video performance — and use it to improve the next round.
• Keep tone and messaging consistent across ads, video and CRM, and adapt the same offer for different channels and audiences.

Conhecimentos

Content writing

Editing

English proficiency

Hindi (optional)

Performance ad copy

CRM/lifecycle messaging

CMS publishing

Data-driven

Campaign planning

Briefing designers

Ferramentas

WordPress

CleverTap

Gupshup

WhatsApp API

Descrição da oferta de emprego

Moneycontrol (part of Network18) is looking for a Content Marketing Manager to own the content behind our campaigns, social media and SEO, primarily for our fintech products and also for our subscription products. This is primarily an execution role: you will contribute to content strategy, but the core of the job is coming up with the idea, writing it, getting it designed, getting it live and tracking how it performs.

Campaign content — the core of the job

Every campaign, paid or owned, starts with an idea and a piece of copy. You will own both, and the workflow that takes them from a brief to a live creative.

• Own the content workflow for every campaign, on any channel — come up with the content idea, write the copy, brief the design team, review the creatives and get them live.
• Write ad copy for Meta and Google performance campaigns, working with the performance team to bring down CPL and improve CTR.
• Write scripts for video ads, reels and short-form videos — hooks, voiceover, on-screen text and CTAs — and work with the design and video teams through to final cut.
• Write copy for owned channels — push notifications, WhatsApp (utility and marketing templates, as per Meta’s guidelines and approvals), RCS, SMS, email and in-app messages — for onboarding, engagement and re-engagement journeys.
• As required, set up and launch owned-media campaigns yourself on our engagement stack — CleverTap, Gupshup and similar tools — building the journeys, audiences and triggers, submitting templates for approval and testing before going live. Paid media launches sit with the performance team.
• Track and report campaign performance — CTR, conversions, delivery and read rates, push, WhatsApp and email engagement, and video performance — and use the numbers to improve the next round.
• Keep tone and messaging consistent across ads, video and CRM, and adapt the same offer for different channels and audiences.

Social media

Some pages you will publish on yourself; for others, a central social team publishes. The content, the calendar and the tracking are yours in both cases.

• Create content for our social media pages — posts, carousels, reels, short videos and captions — and brief the design and video teams where needed.
• Plan and manage the social content calendar across pages for the concerned products and projects.
• Publish directly on the pages you manage, and coordinate with the central social team for pages they publish on, making sure content goes out on time and as briefed.
• Track social performance — reach, engagement, clicks, follower growth and conversions — for both sets of pages, and use it to decide what to make more of.

Web and SEO

You will write for the website, from landing pages and user journeys to SEO content, and publish it yourself, working with the design, product and SEO teams.

• Write content for webpages, landing pages and user journeys — headlines, CTAs, microcopy, forms and error messages — and work with the design and product teams so the copy fits the flow.
• Write and edit SEO content for moneycontrolpay.com — landing pages, product pages, blogs, FAQs and explainers.
• Publish blogs yourself on the website CMS (WordPress or similar) — formatting, metadata, internal links, images and schema — then check that it is live and indexed.
• Run keyword research and content briefs with the SEO team, and refresh underperforming pages based on rankings, traffic and organic conversions.

Working with other teams

• Work with design, product, and compliance so that all copy is accurate and follows fintech and regulatory norms.

Requirements

Must have

• 3–5 years of content writing, ideally in fintech, BFSI or consumer internet.
• Strong writing and editing skills in English — clean, simple copy. Hindi is a plus.
• Experience writing performance ad copy, CRM or lifecycle messages, social content, web or UX copy, or video scripts.
• Good creative sense — you should be able to come up with campaign ideas and brief designers clearly, with reference, format, sizes and message hierarchy.
• Comfort with data — able to read a dashboard, report on campaign, social and SEO performance, and act on it.
• Comfortable publishing on a CMS like WordPress.
• Detail-oriented, and able to handle multiple projects and calendars at once.

Good to have

• Solid grasp of SEO basics — on-page, keyword intent, internal linking, and tools like Search Console, Semrush or Ahrefs.
• Understanding of credit, personal finance or other BFSI products.
• Familiarity with AI tools for drafting and research, with a human editing pass on everything from a copywriting point of view. Advanced skills like creating videos or graphics using AI are a plus.
• Hands-on experience setting up campaigns on CleverTap, Gupshup or similar engagement tools, including WhatsApp API templates.
• Experience managing social media pages and content calendars.

Who this suits

This role will suit someone who enjoys seeing their writing go live and get measured, and is comfortable moving between ads, CRM, social and web in the same week.

It is less suited to someone who only wants to write and hand off, or who prefers to stay on a single channel. You will help shape the content plan, but the bulk of this role is creating, publishing and tracking. You will join a small, fast-moving marketing team at Moneycontrol, with significant ownership from early on.