Campaign Operations- Deputy Manager- Inference and Agentic AI

Paytm Payments Services; Dadri; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Paytm Payments Services is seeking a detail-oriented Campaign Operations Manager to drive execution excellence for its AI-led merchant growth initiatives.

You will own campaign setup, experiments, and performance tracking across CRM channels, collaborating with Growth, Product, and Business teams to translate strategy into high-quality campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-3 years of relevant marketing or campaign management experience.
• Strong analytical and problem-solving abilities.
• Excellent communication skills with proven campaign experience.
• Proficient in evaluating and testing campaigns for quality and compliance.
• Ability to manage multiple campaigns in a fast-paced environment.

Responsibilities

• Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon.
• Monitor and track metrics useful for performance analyses of campaigns.
• Set up and run experiments on campaigns.
• Streamline operations for reduced errors and increased efficiency.
• Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior.

Skills

Campaign management

Analytics

Communication

Ownership

Problem solving

Education

Bachelor's degree in Marketing/Business Administration

Tools

CleverTap

MoEngage

WebEngage

Job description

About Paytm

Paytm is a pioneer of digital payments in India, serving over 450 million consumers and 45 million merchants across payments, financial services, and commerce. Over the years, Paytm has built deep in-house capabilities across technology, data, and operations to operate at scale with high reliability.

About the Team

Paytm is building a full stack AI platform focused on Inference and Agents, enabling large enterprises to deploy AI driven automation across sales, service, operations, and analytics.

The Inference and Agentic AI team operates as a cross functional unit spanning engineering, product, data science, business management, and sales, and owns the full lifecycle of AI solutions from opportunity discovery to deployment and scale.

Role Overview

Paytm is looking to hire detail oriented campaign operations managers to drive execution excellence for its AI led merchant growth initiatives.

This role works closely with growth, product, and business teams to translate strategy into high quality campaign execution across CRM channels.

The role involves owning campaign setup, experimentation, performance tracking, and continuous optimization through data led insights.

It sits at the core of the growth engine, ensuring reliable operations, identifying gaps through root cause analyses, and improving campaign effectiveness at scale.

The candidate will play a key role in building efficient, error free systems and driving measurable impact across merchant lifecycle campaigns.

Key Responsibilities

1. Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon
2. Own the monitoring and tracking of metrics useful for performance analyses of campaigns
3. Set up and run experiments on campaigns
4. Streamline operations for reduced errors and increased efficiency
5. Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior

Ideal Candidate Profile

1. Familiarity with any CLM tool (e.g. CleverTap, Moengage, WebEngage, etc.). Prior experience with CleverTap will be an added advantage.
2. Aptitude: good with logical reasoning, breaking down problem statements, and hypothesis formation and validation
3. Ownership: Own campaigns end to end from execution to assessment to accommodating learnings. The candidate should be interested in the role or else it will be difficult to gather ownership and excel
4. Previous experience in operations is preferred

Skills and Qualifications

1. Bachelor’s degree in Marketing, Business Administration, or a related field.
2. 2-3 years of relevant experience in marketing or campaign management.
3. Strong analytical and problem-solving abilities.
4. Excellent communication skills with proven experience in managing marketing campaigns.
5. Proficient in evaluating and testing campaigns for quality and compliance with organizational standards.
6. Capable of managing multiple marketing campaigns simultaneously in a fast-paced environment.

Why join us:

Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.

Compensation:

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!