Content Manager

MakeMyTrip; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

MakeMyTrip's Holidays & Experiences Content team is looking for a content lead who can turn content from a communication function into a growth and conversion lever. The role will lead content strategy across Holiday Packages, Tours & Attractions and Cruises—categories where customers need not just inspiration, but the right information, context and confidence to make a purchase decision.

The incumbent will combine strong people leadership, customer understanding, content craft, AI-led scale and

Qualifications

• Master's degree in English, Mass Communication, Journalism or related field.
• 10+ years in content/editorial roles; 3+ years leading teams.
• Strong understanding of content strategy, brand communication, customer journeys and digital experiences.
• Ability to connect content with business metrics, customer behaviour and conversion.
• Experience working cross-functionally with Product, Marketing, SEO, Analytics and Business teams.
• Strong writing, editing, storytelling and communication skills.
• Experience in travel, e-commerce, hospitality, consumer internet or lifestyle brands preferred.
• Comfortable with CMS platforms, content workflows, analytics and productivity tools.

Responsibilities

• Define and drive the overall content strategy for Holiday Packages, Tours & Attractions and Cruise.
• Identify customer needs, content gaps and opportunities across these businesses, using insights and benchmarks.
• Lead writers, editors and analysts to develop accurate, persuasive and user-centric content across touchpoints.
• Manage content production and end-to-end project execution with high quality and timely delivery.
• Translate complex travel products into clear, engaging content across short and long-form formats.
• Partner with Category, Product, SEO, Marketing and Business Development to deliver requirements.
• Ensure consistency of style, tone, imagery and videos with MakeMyTrip brand guidelines.
• Explore AI-led tools to improve content quality, productivity, scalability and efficiency.

Skills

Content strategy

Team leadership

AI tools

Customer understanding

Content craft

Cross-functional collaboration

Education

Master's degree in English, Mass Communication, Journalism

Tools

CMS platforms

Content workflows

Analytics

AI tools

Job description

About The Function

With a deep understanding of Indian consumers' travel preferences, the MMT Holidays team curates a wide array of holiday packages for destinations across the globe.

About The Opportunity

Role: Content

Level: Manager

Reporting To: Director - Content

Location: Gurugram

About The Function

With a deep understanding of Indian consumers' travel preferences, the MMT Holidays team curates a wide array of holiday packages for destinations across the globe.

As a leading name in the leisure travel space, MMT Holidays serves over 3 lakh travelers annually. Our offerings span both domestic and international markets, covering more than 50 destinations worldwide. With a strong focus on delivering seamless and memorable travel experiences, we have become a trusted choice for holiday packages among Indian travelers.

About The Role

MakeMyTrip's Holidays & Experiences Content team is looking for a content lead who can turn content from a communication function into a growth and conversion lever. The role will lead content strategy across Holiday Packages, Tours & Attractions and Cruises - categories where customers need not just inspiration, but the right information, context and confidence to make a purchase decision.

The incumbent will combine strong people leadership, customer understanding, content craft, AI-led scale and an instinct for emerging trends to build content that helps customers discover, decide and ultimately book. This is a role for someone who can think strategically, build and motivate a high-performing team, challenge the status quo and get things done

What Will You Be Doing

• Define and drive the overall content strategy for Holiday Packages, Tours & Attractions and Cruise.
• Identify customer needs, content gaps and opportunities across these businesses, and initiate new projects based on customer insights, market trends and industry benchmarks.
• Lead a team of writers, editors and analysts to develop accurate, persuasive and user-centric content across the app, website, post-sales communication and other customer touchpoints.
• Manage content production and end-to-end project execution, ensuring high quality, timely delivery and adherence to content guidelines across team members, agencies and third-party stakeholders.
• Translate complex travel products, inclusions, itineraries and experiences into clear, engaging and customer-friendly content across short and long-form formats
• Partner with key stakeholders including Category, Product, SEO, Marketing and Business Development to deliver content requirements and support business priorities.
• Ensure consistency across content in terms of style, format, tone, imagery and videos , while maintaining factual accuracy and alignment with MakeMyTrip's brand communication principles.
• Apply industry best practices, competitive benchmarking and customer insights to identify ideas that improve content strategy, customer experience and funnel efficacy.
• Monitor and analyse content performance indicators and customer signals to identify opportunities for continuous improvement. Explore and implement AI-led tools and workflows to improve content quality, productivity, scalability and operational efficiency

Qualifications & Experience

• Master's degree in English, Mass Communication, Journalism or a related field.
• 10+ years of experience in content, editorial, brand, digital or related roles, with significant experience in customer-facing content and 3+ years of experience managing and developing teams.
• Strong understanding of content strategy, brand communication, customer journeys and digital experiences.
• Demonstrated ability to connect content with business metrics, customer behaviour and conversion.
• Strong writing, editing, storytelling and communication skills.
• Experience working cross-functionally with Product, Marketing, SEO, Analytics and Business teams.
• Strong working knowledge of AI tools and emerging content technologies, with a demonstrated curiosity to experiment, build and scale.
• Experience in travel, e-commerce, hospitality, consumer internet or lifestyle brands is preferred.
• Comfortable working with CMS platforms, content workflows, analytics and productivity tools.

Key Success Factors For The Role

• Content that moves the funnel: Measurable impact on discovery, engagement, decision-making and conversion.
• A stronger content engine: Better quality, greater speed and significantly more scale through technology and AI.
• A high-performing team: Strong ownership, capability, collaboration and talent development.
• A differentiated content experience: Content that gives MMT customers a genuine advantage in discovering and choosing travel.
• A future-ready function: Consistently experimenting with new formats, technologies, trends and ways of working.