Content Marketer

Tripgain; Bengaluru; On-site; INR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Career growth

Job summary

TripGain, Bangalore-based leader in business travel and expense management, is seeking a skilled Content Marketer to join our team. You will own long-form research-driven content, industry reports, case studies, and related deliverables to drive value for our audience.

You will work with web designers, marketing, and sales to plan content strategies, optimize for search, repurpose content, and manage daily publishing across platforms, while maintaining editorial standards.

Qualifications

• Experience creating long-form, research-driven content for B2B SaaS.
• Ability to craft SEO-friendly content and optimize for search visibility.
• Strong writing, editing, and proofreading skills with editorial discipline.

Responsibilities

• Content Creation & Production: develop long-form articles, industry insights, and in-depth reports.
• Data-Driven Insights: analyze content performance to inform strategy and deliverables.
• Content Repurposing Strategy: convert long-form content into shorter formats with impact.
• Proofreading & Editing: ensure flawless grammar and consistency across content.
• Visual Coordination: work with designers to integrate images, graphics, and videos.
• Content Management: oversee daily publishing across platforms and monitor performance.
• Cross-Functional Collaboration: align with web design, marketing, HR, customer success, and sales.
• SEO-Optimized Content: produce SEO-friendly content and trending pieces.

Skills

Content strategy

SEO optimization

Research & writing

Cross-functional collaboration

Data-driven insights

Tools

WordPress

Google Analytics

Job description

Role & responsibilities

Job Title: Content Marketer

Location: Bangalore (Work from Office)

Experience: 5+ Years

About Us:

Founded in 2015, TripGain is a leading innovator in business travel and expense management, with a global presence in the US, UK, and the UAE. Trusted by over 350 corporates and serving 100,000+ business travelers, we are transforming how organizations manage travel with AI-powered SaaS solutions. Our technology streamlines processes, optimizes expenses, and provides businesses with full visibility into their travel spend, all while offering a customer-first approach. As a tech-driven company, we are shaping the future of the Travel & Expense industry and helping businesses achieve greater efficiency and cost savings.

Join TripGain to be part of a dynamic team revolutionizing the business travel experience!

Job Summary:

We are seeking a skilled Content Marketer to join our team and take responsibility for creating, producing, and managing high-quality content. Your primary focus will be long-form, research-driven articles, industry reports, case studies, and similar deliverables, all aimed at driving value for our audience.

Experience: 5+ Years (B2B SaaS Experiences High Desirable)

Key Responsibilities:

• Content Creation & Production: Develop well-researched, high-quality long-form content such as news articles, industry insights, and in-depth reports. Ensure all content is compelling, accurate, and aligned with our brand's voice and objectives.
• Data-Driven Insights: Analyze content performance and product usage metrics to uncover industry trends. Use this data to inform content strategies and generate relevant insights for reports and articles.
• Content Repurposing Strategy: Develop a strategy to repurpose long-form content into shorter, impactful formats (e.g., snippets, videos) in collaboration with the content writing team, ensuring maximum reach and engagement
• Proofreading & Editing: Review and edit content to guarantee flawless grammar, clarity, and consistency. Ensure that the material remains engaging and adheres to our editorial standards.
• Visual Coordination: Collaborate with designers and creative teams to oversee the effective integration of images, graphics, videos, and other visual assets that complement the content.
• Content Management: Oversee the upload and management of daily content across various platforms. Regularly track and monitor content performance to optimize reach and engagement.
• Cross-Functional Collaboration: Work closely with internal teams, including web designers, marketing, HR, customer success, and sales, to develop content strategies that meet broader business goals. Engage with customers to gain deeper insights and identify content opportunities.
• SEO-Optimized Content: Research and produce SEO-friendly content, trending news pieces, case studies, and other web content, ensuring high visibility and search ability.

Preferred Qualifications:

• Experience selling SaaS, Software, or ERP solutions to businesses.
• Familiarity with creative writing, analytical thinking, and strategic planning.

Why Join Us:

• Work in a dynamic and rapidly growing SaaS company.
• Competitive salary and benefits package.
• Opportunities for career advancement and professional growth.
• Collaborative, supportive work environment.