Content Manager

MakeMyTrip; Gurgaon; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

MakeMyTrip’s Holidays & Experiences Content team seeks a Content Lead to turn content into growth and conversion across Holiday Packages, Tours & Attractions and Cruises. You will lead a high‑performing team, shaping information to help customers decide and book, with a strong focus on accuracy, tone and user experience.

You will collaborate with Product, SEO and Marketing to deliver on business priorities, leverage AI for quality and scale, and uphold MakeMyTrip’s brand voice across app and web

Qualifications

• Master's degree in English, Mass Communication, Journalism or a related field.
• 10+ years of experience in content roles with 3+ years leading teams.
• Strong understanding of content strategy, brand communication and digital experiences.
• Ability to connect content with metrics, customer behaviour and conversion.
• Strong writing, editing, storytelling and communication skills.
• Cross-functional collaboration with Product, Marketing, SEO and Analytics teams.
• Knowledge of AI tools and emerging content technologies; eager to experiment.
• Experience in travel, e-commerce or lifestyle brands preferred.
• Comfortable with CMS platforms, content workflows, analytics and productivity tools.

Responsibilities

• Define and drive the overall content strategy for Holiday Packages, Tours & Attractions and Cruise.
• Identify customer needs and content gaps using insights and benchmarks.
• Lead writers, editors and analysts to develop accurate, persuasive content across channels.
• Manage end‑to‑end content production with quality and timely delivery.
• Translate travel products into clear, engaging content across formats.
• Partner with Category, Product, SEO, Marketing and Business Development.
• Ensure content consistency with brand voice and guidelines.
• Monitor content performance and leverage AI-driven tools for scale and quality.

Skills

Content strategy

Team leadership

Editorial excellence

Customer-centric content

Cross-functional collaboration

AI tools for content

CMS platforms

Performance analytics

Education

Master's degree in English, Mass Communication, Journalism

Tools

CMS platforms

Content workflows

Analytics tools

Productivity tools

Job description

Job Description

About The Opportunity

Role: Content

Level: Manager

Reporting To: Director - Content

Location: Gurugram

About The Function

With a deep understanding of Indian consumers' travel preferences, the MMT Holidays team curates a wide array of holiday packages for destinations across the globe.

As a leading name in the leisure travel space, MMT Holidays serves over 3 lakh travelers annually. Our offerings span both domestic and international markets, covering more than 50 destinations worldwide. With a strong focus on delivering seamless and memorable travel experiences, we have become a trusted choice for holiday packages among Indian travelers.

About The Role

MakeMyTrip's Holidays & Experiences Content team is looking for a content lead who can turn content from a communication function into a growth and conversion lever. The role will lead content strategy across Holiday Packages, Tours & Attractions and Cruises, categories where customers need not just inspiration, but the right information, context and confidence to make a purchase decision.

The incumbent will combine strong people leadership, customer understanding, content craft, AI-led scale and an instinct for emerging trends to build content that helps customers discover, decide and ultimately book. This is a role for someone who can think strategically, build and motivate a high-performing team, challenge the status quo and get things done.

What Will You Be Doing

• Define and drive the overall content strategy for Holiday Packages, Tours & Attractions and Cruise.
• Identify customer needs, content gaps and opportunities across these businesses, and initiate new projects based on customer insights, market trends and industry benchmarks.
• Lead a team of writers, editors and analysts to develop accurate, persuasive and user‑centric content across the app, website, post‑sales communication and other customer touchpoints.
• Manage content production and end‑to‑end project execution, ensuring high quality, timely delivery and adherence to content guidelines across team members, agencies and third‑party stakeholders.
• Translate complex travel products, inclusions, itineraries and experiences into clear, engaging and customer‑friendly content across short and long‑form formats.
• Partner with key stakeholders including Category, Product, SEO, Marketing and Business Development to deliver content requirements and support business priorities.
• Ensure consistency across content in terms of style, format, tone, imagery and videos, while maintaining factual accuracy and alignment with MakeMyTrip's brand communication principles.
• Apply industry best practices, competitive benchmarking and customer insights to identify ideas that improve content strategy, customer experience and funnel efficacy.
• Monitor and analyse content performance indicators and customer signals to identify opportunities for continuous improvement. Explore and implement AI‑led tools and workflows to improve content quality, productivity, scalability and operational efficiency.

Qualifications & Experience

• Master's degree in English, Mass Communication, Journalism or a related field.
• 10+ years of experience in content, editorial, brand, digital or related roles, with significant experience in customer‑facing content and 3+ years of experience managing and developing teams.
• Strong understanding of content strategy, brand communication, customer journeys and digital experiences.
• Demonstrated ability to connect content with business metrics, customer behaviour and conversion.
• Strong writing, editing, storytelling and communication skills.
• Experience working cross‑functionally with Product, Marketing, SEO, Analytics and Business teams.
• Strong working knowledge of AI tools and emerging content technologies, with a demonstrated curiosity to experiment, build and scale.
• Experience in travel, e‑commerce, hospitality, consumer internet or lifestyle brands is preferred.
• Comfortable working with CMS platforms, content workflows, analytics and productivity tools.

Key Success Factors For The Role

• Content that moves the funnel: Measurable impact on discovery, engagement, decision‑making and conversion.
• A stronger content engine: Better quality, greater speed and significantly more scale through technology and AI.
• A high‑performing team: Strong ownership, capability, collaboration and talent development.
• A differentiated content experience: Content that gives MMT customers a genuine advantage in discovering and choosing travel.
• A future‑ready function: Consistently experimenting with new formats, technologies, trends and ways of working.