Content lead DNCL22

Digitalnest; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Digital Nest is seeking a Content Lead to drive content strategy, execution, and brand communication across multiple platforms. The role demands strong copywriting, proofreading, SEO, graphic design, and social media management capabilities.

The ideal candidate will be detail-oriented, highly creative, and capable of leading content initiatives while maintaining a consistent brand voice and messaging across channels.

Qualifications

• Bachelor’s or higher in Marketing, Communications, Journalism, or related field.
• Content Marketing or SEO certifications are a plus.
• Experience in copywriting, proofreading and content strategy is essential.

Responsibilities

• Develop and execute content strategies aligned with business goals.
• Plan content calendars across digital platforms and campaigns.
• Ensure consistent tone, messaging and brand voice across channels.
• Create high-quality content for websites, social media, ads, and campaigns.
• Proofread and edit content for clarity and quality.

Skills

Content strategy

Copywriting

Proofreading

SEO

Social media management

Graphic design (Canva/Figma/Adobe)

Team leadership

Brand voice & messaging

Education

Marketing/Communications/Journalism degree

Content Marketing/SEO certifications

Tools

Canva

Figma

Adobe Suite

Job description

Role Summary

Digital Nest is looking for a dynamic and creative ContentLead who can drive content strategy, execution, and brand communication acrossmultiple platforms. This role requires someone with strong expertise incopywriting, proofreading, SEO, graphic designing, and social media management.

The ideal candidate should be detail-oriented, highlycreative, and capable of leading content initiatives while ensuring consistencyin brand voice and messaging.

Key Responsibilities

• Develop and execute content strategies aligned withbusiness and marketing goals.


• Plan content calendars across digital platforms.


• Ensure consistency in tone, messaging, and brand voice.

2. Copywriting & Proofreading

• Create high-quality content for websites, social media,ads, and campaigns.


• Proofread and edit content to ensure clarity, accuracy,and quality.


• Maintain error-free and engaging content across allchannels.

3. SEO & Performance Optimization

• Implement SEO best practices in all content.


• Conduct keyword research and optimize content for searchvisibility.


• Track content performance and improve rankings andengagement.

4. Social Media Management

• Manage and oversee content across platforms likeInstagram, LinkedIn, and Facebook.


• Plan engaging posts, captions, and campaigns.


• Monitor performance and optimize strategies for growth.

5. Graphic Designing & Creative Support

• Create or guide the creation of visually appealing contentand creatives.


• Work on tools like Canva, Figma, or Adobe Suite for basicdesign needs.


• Collaborate with design teams for high-quality outputs.


• Lead and manage a team of content writers/designers (ifapplicable).


• Assign tasks, review work, and ensure timely delivery.


• Coordinate with marketing, sales, and design teams.

Skills Required

Communication & Writing Skills

• Excellent written and verbal communication skills.


• Strong copywriting, editing, and storytelling abilities.


• High attention to detail in proofreading.

Content & SEO Expertise

• Strong understanding of SEO, keyword research, and contentoptimization.


• Ability to create engaging and high-performing content.


• Experience in content planning and strategy.

Social Media Expertise

• Proficiency in handling multiple social media platforms.


• Strong understanding of content trends and audienceengagement.


• Ability to create and execute content campaigns.

Design Skills

• Basic to intermediate knowledge of graphic designingtools.


• Ability to create or guide visual content effectively.


• Strong organizational and time management skills.


• Ability to manage multiple projects and deadlines.


• Leadership skills with the ability to guide a team.

Technical Skills

• SEO tools (Google Analytics, Search Console, keywordtools).


• Canva, Figma, or Adobe tools (basic design knowledge).

Education

• Undergraduate or Postgraduate degree in Marketing,Communications, Journalism, or related field.


• Certifications in Content Marketing, SEO, or DigitalMarketing are a plus.

Key Skills

Content Strategy, Copywriting, Proofreading, SEO, SocialMedia Management, Graphic Designing, Content Marketing, Editing, Branding,Communication Skills, Creative Thinking, Team Management.