Content Writer

Snetaj It Solutions; Dadri; On-site; INR 350,000 - 550,000; Full time

Job summary

Snetaj It Solutions is seeking a Content Writer to create compelling, SEO-friendly content for digital platforms and marketing campaigns. The role requires translating complex concepts in education and student development into clear, audience-focused content for schools, educators, parents, and students.

The candidate will collaborate with Marketing, Product, Sales, Customer Success, and Leadership teams to ensure consistency in messaging and support growth objectives.

Qualifications

• 1–5 years of hands-on content writing, blogging, copywriting or social media content creation.
• Bachelor's degree in English, Mass Communication, or any field; certification is a plus.
• Strong understanding of SEO and content marketing principles.

Responsibilities

• Create original, engaging, and SEO-optimized content across website copy, blogs, newsletters, emails, and social media.
• Research industry trends and customer needs to develop informative, credible content.
• Translate complex concepts into clear, audience-friendly content for diverse stakeholders.
• Maintain a consistent brand voice across channels and align with company messaging.
• Plan, write, edit, proofread, and optimize content for digital platforms to boost engagement and SEO.
• Collaborate with marketing, design, product, sales, and leadership teams to support business objectives.
• Review and edit content from internal and external contributors for accuracy and clarity.
• Develop content calendars and manage pipelines for timely delivery across channels.
• Monitor content performance with analytics tools and derive actionable insights.

Skills

SEO principles

Content creation

Editing & proofreading

Research & analytics

AI-powered writing tools

Education

Bachelor's degree in English/Mass Communication/related field

Tools

Google Analytics

Google Search Console

LinkedIn Analytics

Job description

Role & responsibilities

The Content Writer will be responsible for creating compelling, accurate, and engaging content that strengthens the companys brand presence and communicates its career guidance and student wellbeing solutions effectively. The role involves developing high-quality content for digital platforms, marketing campaigns, product communication, website, social media, blogs, newsletters, email campaigns, and sales enablement materials, ensuring consistency in messaging.

The incumbent will collaborate closely with the Marketing, Product, Sales, Customer Success, and Leadership teams to translate complex concepts related to psychometric assessments, education, and student development into clear, impactful, and audience-centric content that engages schools, educators, parents, and students while supporting the Company's business and growth objectives.

Experience:

• 1-5 years of hands-on experience in content writing, blogging, copywriting, or social media content creation.

Qualifications:

• Bachelors degree in English, Mass Communication, or any field.
• A professional certification course on content writer will be a plus.

Key Responsibilities

• Create original, engaging, and SEO-optimized content across multiple formats, including website copy, blogs, articles, newsletters, case studies, brochures, email campaigns, social media, and marketing collateral.
• Research industry trends, market insights, customer needs, and relevant topics to develop informative, credible, and compelling content.
• Translate complex concepts into clear, concise, and audience-friendly content tailored to different stakeholder groups.
• Develop and maintain a consistent brand voice across all communication channels while ensuring alignment with the company's messaging and positioning.
• Plan, write, edit, proofread, and optimize content for digital platforms to improve engagement, search visibility, and user experience.
• Collaborate with the marketing, design, product, sales, and leadership teams to create integrated content that supports business and marketing objectives.
• Create content for websites, landing pages, social media platforms, email campaigns, presentations, press releases, thought leadership articles, and other public communications.
• Review and edit content produced by internal teams or external contributors to ensure accuracy, clarity, consistency, grammar, and adherence to brand guidelines.
• Develop content calendars and manage content pipelines to ensure timely delivery across multiple channels.
• Monitor content performance using analytics tools and derive actionable insights to continuously improve content effectiveness.
• Stay updated on SEO best practices, content marketing trends, AI-powered content tools, social media algorithms, and emerging digital communication strategies.
• Ensure all published content complies with copyright, intellectual property, privacy, and data protection regulations.
• Maintain and periodically update existing content to ensure relevance, accuracy, and alignment with evolving business priorities.

Preferred candidate profile

We are looking for a creative and strategic content professional who can transform ideas into compelling stories that educate, engage, and inspire. The ideal candidate is an excellent writer with a strong understanding of digital marketing, SEO, and brand communication. They should be curious, detail-oriented, capable of simplifying complex topics, and comfortable working in a fast-paced environment where creativity, ownership, and continuous learning are valued.

• Exceptional writing, editing, proofreading, and storytelling skills with excellent command over written English.
• Demonstrated ability to create content across multiple formats, including websites, blogs, newsletters, whitepapers, brochures, social media, email campaigns, presentations, press releases, and thought leadership articles.
• Strong research and analytical skills with the ability to understand complex topics and translate them into engaging, easy-to-understand content for diverse audiences.
• Good understanding of SEO principles, keyword research, content optimization, and digital content best practices.
• Working knowledge of AI-powered writing and productivity tools
• Basic understanding of content performance metrics using tools such as Google Analytics, Google Search Console, LinkedIn Analytics, or similar platforms.
• Ability to maintain a consistent brand voice while adapting content for different audiences and communication channels.
• Strong organizational and project management skills with the ability to manage multiple assignments and meet deadlines in a fast-paced environment.
• Excellent interpersonal and collaboration skills, with the ability to work effectively across marketing, design, product, sales, and leadership teams.
• Self-motivated, detail-oriented, intellectually curious, and passionate about creating content that builds trust, drives engagement, and supports business growth.