Content Executive

Rempact; Delhi; On-site; INR 300,000 - 600,000; Full time

Job summary

Rempact in Delhi seeks a Creative Content & Growth Executive to craft engaging ad copy, scripts for video ads, and content for diverse customer segments. You’ll also participate in ad shoots, explore AI tools, and help drive performance marketing and ROAS through experimentation.

You’ll collaborate across creative and growth initiatives, review feedback, and iterate on messaging, pages, and offers to boost conversions while learning Meta Ads and basic analytics.

Qualifications

• 2+ years of experience in content creation or related creative role.
• Strong writing skills with clear, simple communication.
• Understanding of what makes content engaging.
• Comfortable appearing on camera for video shoots.
• Curiosity to learn AI tools, Meta Ads, and performance marketing.
• Proactive with openness to feedback and revisions.

Responsibilities

• Content creation and copywriting for video ads and static ads.
• Participate in ad shoots and appear on camera when required.
• Ideate creative concepts and research trends.
• Explore and apply AI tools for content research and development.
• Learn Meta ads and contribute to ROAS improvements.
• Assist testing different creatives, messaging, pages, and offers.
• Review customer feedback to improve content and messaging.

Skills

Content creation

Copywriting

Social media content

Tools

AI tools

Job description

About The Role

We’re looking for a creative, curious, and hands-on Content & Growth Executive who enjoys creating content, writing compelling ad copy, and experimenting with new ideas. This is a generalist role with content creation and writing at its core, offering an opportunity to learn performance marketing, Meta Ads, AI tools, and website growth.

Position: Content Executive
Location: Delhi
Working Days: Monday to Friday
Experience Required: 2+ years

Key Responsibilities

• Content Creation & Copywriting: Write engaging scripts for video ads, create copy for static ads, and develop content for different customer segments.
• Ad Shoots: Participate in and execute ad shoots, including appearing on camera when required.
• Creative Ideation: Research trends, understand customer behaviour, and develop fresh ideas for ads and campaigns.
• AI Tools: Actively explore and use AI tools for content research, scriptwriting, creative development, image generation, and editing.
• Meta Ads & Performance Marketing: Learn how Meta Ads work, understand campaign performance, and contribute ideas to improve ad effectiveness and return on ad spend (ROAS).
• Growth & Experimentation: Assist with testing different ad creatives, messaging, website pages, and offers to identify what drives better conversions.
• Customer Insights: Review customer feedback, reviews, and comments to identify content opportunities and improve messaging.

Must-Have Requirements

• 2+ years of experience in content creation, copywriting, social media content, or a related creative role.
• Strong writing skills with the ability to communicate ideas clearly and simply.
• A good understanding of what makes content engaging and effective.
• Comfortable appearing on camera and participating in video shoots.
• Curiosity to learn and experiment with AI tools, Meta Ads, and performance marketing.
• A proactive mindset, willingness to experiment, and openness to feedback and revisions.

Good to Have

• Experience writing scripts for video ads or creating performance marketing creatives.
• Hands-on experience with video shoots, basic editing, or appearing on camera.
• Familiarity with AI tools for content creation.
• Basic knowledge of Meta Ads, Shopify, Google Sheets, or Excel.

Who Will Thrive in This Role?

Someone who enjoys both creative work and understanding its impact. You should be comfortable trying new ideas, reviewing results, making improvements, and learning beyond your current skill set. You don't need to know everything about performance marketing or website optimization from day one, but you should be eager to learn.