Content Curator {Strategist} - Hindi

Primetrace Technologies; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Crafto, based in Bengaluru, seeks a talented creator/marketer who truly understands India’s Bharat audience. You will identify viral formats, source compelling creatives, and craft content that resonates across multiple short-form platforms.

You will work closely with the advertising team to test and optimize creatives for Meta Ads, while tracking performance to drive future campaigns. Fluency in Hindi and willingness to be onsite at Bommanahalli, Bengaluru are required.

Qualifications

• Experience in fast-paced content/creator or performance marketing environments.
• Deep understanding of Bharat audience across Tier 2–4 markets.
• Sharp eye for viral trends and relatable storytelling in short-form content.
• Hands-on experience sourcing, evaluating, or managing creatives for digital campaigns.
• Fluent in Hindi; willingness to work from Bommanahalli, Bangalore office.

Responsibilities

• Discover trending status videos, creators, and creatives across platforms like Instagram Reels and YouTube Shorts.
• Identify content resonating with Bharat audiences (devotional, good morning/evening, suvichar, etc.).
• Analyze visuals, editing styles, hooks, sound, and effects that drive engagement in short-form videos.
• Collaborate with ads teams to test, launch, and manage creatives for Meta Ads (Facebook & Instagram).
• Track performance and leverage insights to improve future creatives.

Skills

Fast-paced content environment

Bharat audience understanding

Viral trends identification

Creative sourcing/managing

Hindi proficiency

Tools

Meta Ads

Job description

At Crafto, we're building content that connects with millions through relatable quotes, wishes, and status videos.

Were looking for someone who truly understands the Bharat audience (Tier 2, 3 & 4 markets)someone who knows what people watch, share, and connect with, and can spot the next viral creative before everyone else does.

What will you do?

• Discover trending and high-potential status videos, creators, and creatives across Instagram Reels, YouTube Shorts, and other platforms.
• Identify content that resonates with Bharat audiences across devotional, good morning, good night, suvichar, and other relatable categories.
• Understand the nuances of visuals, editing styles, hooks, sound, music, and effects that make short-form videos engaging.
• Work with the ads directly to test, launch, and manage creatives for Meta Ads (Facebook amp; Instagram).
• Track creative performance and use insights to identify winning formats, discover new trends, and improve future creatives.

Who are we looking for?

• Someone who has worked in a fast-paced content, creator, or performance marketing environment.
• Deep understanding of the content consumption habits and cultural nuances of Indias Tier 2, 3 amp; 4 audiences.
• A sharp eye for viral trends, relatable storytelling, visuals, audio, and emerging creative formats.
• Hands-on experience sourcing, evaluating, or managing creatives for digital campaigns. Experience with Meta Ads is a strong advantage.
• Fluent in Hindi and comfortable working from our Bommanahalli, Bangalore office.

This role is for someone who lives and breathes short-form content, understands what clicks with the Bharat audience, and can turn that understanding into high-performing ad creatives.