Growth Manager Performance / Mumbai/Delhi

BulletShorts; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A dynamic media company in Mumbai is seeking a talented Content Strategist to shape how India’s youth consumes short-form news. This role involves managing editorial calendars, researching viral content, and collaborating with design teams to create engaging stories. The ideal candidate has 2–4 years of experience and a deep understanding of youth culture and digital trends. Join us to turn ideas into snackable content.

Qualifications

• 2–4 years of experience in content strategy or editorial roles.
• Deep understanding of Indian youth culture, memes, and virality.
• Strong writing skills with an eye for visual content.

Responsibilities

• Build and manage the editorial calendar across platforms.
• Research and script short news stories that resonate with Gen Z.
• Collaborate with design and video teams to bring ideas to life.
• Monitor trends on X, Instagram, Reddit, and YouTube Shorts.
• Track performance and optimize for engagement.

Skills

Content strategy

Editorial skills

Trend analysis

Writing skills

Tools

Notion

Grammarly

Google Trends

ChatGPT

SEO tools

Job description

We're looking for a sharp and culturally-aware Content Strategist to shape how India’s youth consumes short-form news. If you’re passionate about storytelling, pop culture, and viral internet trends — and can turn it all into snackable content — this role is made for you.

Responsibilities:

Build and manage the editorial calendar across platforms

Research and script short news stories that resonate with Gen Z

Collaborate with design and video teams to bring ideas to life

Monitor trends on X, Instagram, Reddit, and YouTube Shorts

Maintain a consistent, bold tone while ensuring factual accuracy

Track performance and optimize for engagement

Tools: Notion, Grammarly, Google Trends, ChatGPT, Twitter/X, SEO tools

Requirements:

2–4 years of experience in content strategy or editorial roles

Deep understanding of Indian youth culture, memes, and virality

Strong writing skills with an eye for visual content

Experience in fast-paced digital media/startups preferred

Self-driven, curious, and obsessed with storytelling