Social Media Content Executive

Brand Gridly; Udaipur District; On-site; INR 300,000 - 540,000; Full time

Job summary

Brand Gridly is seeking creative and digitally savvy individuals to manage city and niche social media pages. You will own the content process—from discovering stories to creating, editing and publishing content in Hindi and English.

You will research trends, verify sources, and craft engaging headlines and captions. Proficiency in video editing and Canva/Adobe tools is preferred, with strong written communication in both Hindi and English and the ability to handle multiple pages independently.

Qualifications

• Strong understanding of Instagram and social media trends.
• Hands-on experience with video editing and graphic design tools.
• Good written communication skills in Hindi and English.
• Ability to work independently and manage multiple pages.

Responsibilities

• Research trending topics, local news, events relevant to each page’s audience.
• Verify information and sources before publishing.
• Create and edit Instagram reels, posts, carousels and stories.
• Write headlines, captions and on-screen text in Hindi and English.
• Manage content calendars and publishing schedules.
• Monitor content performance and identify engagement opportunities.
• Follow responsible content sourcing and attribution practices.

Skills

Instagram expertise

Social media trends

Video editing

Graphic design tools

Hindi/English bilingual

Independent worker

Content management

Tools

Adobe Premiere

Canva

Job description

Brand Gridly is looking for creative, digitally savvy individuals to manage our city and niche social media pages.

This role involves owning the content process—from discovering relevant stories and trending topics to creating, editing and publishing content.

Key Responsibilities

• Research trending topics, local news, events and stories relevant to each page’s audience.
• Verify information and sources before publishing.
• Create and edit Instagram reels, posts, carousels and stories.
• Write engaging headlines, captions and on-screen text in Hindi and English.
• Manage content calendars and maintain a consistent publishing schedule.
• Monitor content performance and identify opportunities to improve engagement.
• Follow responsible content sourcing and attribution practices.

Requirements

• Strong understanding of Instagram, social media trends and audience behaviour.
• Hands-on experience with video editing and graphic design tools.
• Good written communication skills in Hindi and English.
• Ability to work independently, manage multiple pages and meet deadlines.
• Previous experience with city, news, entertainment or niche pages is an advantage.