Content & Editorial Lead Bengaluru / Remote Growth

Meilo; Bengaluru; Remote; INR 800,000 - 1,200,000; Full time

Job summary

Meilo in Bengaluru is seeking a Content and Editorial Lead to shape the voice of the brand—defining collections, trends, and style narratives.

In this role, you will take ownership of the editorial voice across various platforms. Ideal candidates will have over 4 years of experience in editorial writing, a strong understanding of SEO, and an eye for trends, particularly in beauty or lifestyle.

Qualifications

• 4+ years in content, editorial or brand writing.
• A portfolio of clear, engaging writing for real audiences.
• Understanding of SEO and content-led growth.
• An eye for taste and trends, ideally in beauty or lifestyle.
• Experience building a brand voice is a bonus.

Responsibilities

• Own the editorial voice across collections, blog and product copy.
• Translate beauty jargon into plain language.
• Plan and produce content that drives organic discovery.
• Collaborate with design and editorial curators on trends.
• Set quality and consistency standards across publishing.

Skills

Content strategy

Editorial writing

SEO

Trend analysis

Brand voice development

Job description

We're looking for a content and editorial lead to set the voice of Meilo — the collections, trends and stories that make style legible to everyone.

You will shape how taste is expressed across the platform.

What you'll do

• Own the editorial voice across collections, blog and product copy.
• Translate beauty jargon into plain, confident, useful language.
• Plan and produce content that drives organic discovery and SEO.
• Collaborate with design and editorial curators on trends and themes.
• Set the bar for quality and consistency across everything we publish.

What we're looking for

• 4+ years in content, editorial or brand writing.
• A portfolio of clear, engaging writing for real audiences.
• Understanding of SEO and content-led growth.
• An eye for taste and trends, ideally in beauty or lifestyle.
• Bonus: experience building a brand voice from early days.

Why Meilo

You'll shape a product used by people and artists across India, with the autonomy of an early team and the support to do your best work.