Brand Lead

OLIVER Agency - APAC; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

OLIVER leads global marketing partnerships and AI-enabled content delivery. We seek a Beauty Editor/Content Strategist (Brand Lead) to own the editorial strategy for a major beauty brand, driving innovative, needs-based content and digital campaigns across social and video assets.

You will collaborate with internal teams, external partners, and agencies to set content trends and scale Shorts adoption in the Indian creator ecosystem.

Qualifications

• A minimum of 6 years in content management & strategy across top-level agencies, with a strong Digital background.
• Must have had a team of at least 4 people reporting into you in the past.
• Innovative & creative with a clear vision while being detail oriented.
• Ability to influence key stakeholders & creative problem solving.
• Excellent planning & organisation skills with the ability to proactively organise and influence stakeholders and build strong and effective working relationships.
• Experience working with major FMCG clients, as well as beauty or cosmetic brands a huge bonus.

Responsibilities

• Own editorial and content strategy for the brand across channels.
• Lead innovative and best-in-class content strategy with cross-functional collaboration.
• Execute editorial planning and publishing strategies, delivering community engagement.
• Develop go-to-market plans for Shorts across owned and earned media.
• Lead influencer content planning with PR agencies and internal resources.

Skills

Content strategy

Team leadership

Stakeholder management

Editorial planning

Social media strategy

Creative direction

Collaboration

Tools

AI tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Beauty Editor / Content Strategist (Brand Lead)

About the role:

Working in true collaboration with a leading beauty brand from HUL , we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective needs-based content and digital media campaigns’ ‘to be the core craft and digital partner of Unilever powering global and regional creative excellence, achieved by elevating our people, expertise and culture to deliver shared success’

We are currently looking fora BrandLeadto join our expanding team working across a wide variety of briefs from social media content, video production,strategyand digital assets.

What you will be doing:

• In this role, you will need creative vision, collaboration skills, the ability to understand & work with varied stakeholders and the ability to always see & focus on the big picture.
• As the Beauty Editor you will own the Editorial and Content strategy for brand & lead innovative & best in class content strategy. You will work in close collaboration with internal cross functional teams, external partners, and agencies toidentifycontent trends and drive adoption for the same among the Indiancreator.
• You will be responsible for executing the editorial planning and publishing strategies, delivering best in class community engagement & will bring to life go-to-market plans for shorts content across owned & operated channels, social, influencer, visual events, and paid This role will also require you to look at bold and exciting ways to activate influencers and events on social. You will have a good understanding of content needs for social platforms, and know what assets work best and where.
• To thrive in this position - you love working in the area where creative ideation meets execution excellence.Being an awesome leader and teammate, youeasily communicate with your team and other partners, including your colleagues across functions.
• Team leadership and line management of a social team spread across the region.
• Constant experimentation and content innovation byidentifyingbreak through content
• Lead the development of brand and cultural narratives.
• Work with internal and external partners toidentifycontent ideas as well as drive Shorts adoption
• Execute go-to-market plans and campaigns for latest trends
• Liaise with stakeholders to align strategy and content plans
• Lead influencer content planning with PR agencies / internal influencer resources to ensure integration into owned and earned media plans.
• Approve all content plans, creativelay-downsfor channels, monthlynarrativesand assets
• Approve of all asset production briefs andmonitorcreative assets
• Leadership of all content creation: content creatorselection, on-site shoots, asset production
• Responsible for KPI/ objectives setting and measurement reporting

What you need to be great in this role:

• A minimum of 6 years in content management & strategy across top-level agencies, with a strong Digital background.
• Must have had a team of at least 4 people reporting into you in the past.
• Innovative & creative witha clear visionwhile being detail oriented.
• Ability to influence key stakeholders & creative problem solving.
• Excellent planning & organisation skills with the ability to proactively organise and influence stakeholders and build strong and effective working relationships.
• The ability to effectively manage people through leadership and mentoring.
• The ability to manage and filter workflow as well as organise and prioritise workloads to maximise productivity.
• An experienced and passionate creator.
• Proventrack recordof projects from concept stage to completion.
• Highly creative with the ability to generate ideas and practically contribute to studio output.
• Self-motivated, working with little supervision.
• Collaborative team player, open minded – nonpolitical.
• Proven ability to effectively lead creative teams.
• Proven ability to communicate and liaise with all levels in the business.
• Discrete about all confidential and personal information.
• Driven, proactive, helpful, and enthusiastic team player.
• Experience working with major FMCG clients, as well as beauty or cosmetic brands a huge bonus
• Embodies the “can-do attitude” and is seen as a constant positive force on the team
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

#LI-SP1 #LI-Onsite

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.