Content Development Manager

Tata Consultancy Services; Navi Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Tata Consultancy Services is seeking a Content Developer in Mumbai with 6–10 years of experience to craft content for education-focused products and digital channels. The role demands strong writing, research, and collaboration with marketing and design teams.

The candidate should have a degree in English, communications, marketing, journalism, or related field and proven experience in content creation, copywriting, or digital marketing. SEO familiarity is essential.

Qualifications

• Content development experience in education domain.
• Degree in English, Communications, Marketing, Journalism, or related field.
• Proven experience in content creation, copywriting, or digital marketing.
• Excellent written and verbal communication.
• Strong research and analytical abilities.
• Familiarity with SEO principles and web publishing platforms.
• Familiarity with Instructional Design approach.
• Proficiency in MS Office and basic graphic design tools considered a plus.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop original content for product websites (learning products), blogs, social media, email campaigns, presentations, and other digital assets.
• Edit, proofread, and revise existing content for clarity, accuracy, and brand consistency.
• Collaborate with marketing, design, and subject matter experts to align content with objectives and audience needs.
• Conduct research on industry trends, competitors, and audience preferences to inform content strategy.
• Optimize content for SEO and accessibility with relevant keywords and best practices.
• Manage and update content calendars for timely delivery.
• Monitor content performance using analytics and adjust strategies to maximise engagement.
• Maintain a consistent tone, style, and voice across platforms per brand standards.

Skills

Content development

Copywriting

Digital marketing

Research

SEO

Instructional design

MS Office

Graphic design basics

Time management

Communication skills

Education

Bachelor’s or Master’s degree in English, Communications, Marketing, Journalism, or related field

Job description

Role : Content Developer

Location: Mumbai

Exp Range: 6- 10 yrs

Must Have:

• Content DevelopmentinEducation domain
• Masters or Bachelor’s degree in English, Communications, Marketing, Journalism, or related field preferred.
• Proven experience in content creation, copywriting, or digital marketing.
• Excellent written and verbal communication skills.
• Strong research and analytical abilities.
• Familiarity with SEO principles and web publishing platforms.
• Familiarity with Instructional Design Approach.
• Proficiency in Microsoft Office Suite and basic graphic design tools is a plus.
• Ability to manage multiple projects simultaneously and meet deadlines.  

Roles & Responsibilities:

• Develop original content for product websites (preferably learning products), blogs, social media, email campaigns, presentations, and other digital assets.
• Edit, proofread, and revise existing content to ensure clarity, accuracy, and consistency with brand guidelines.
• Collaborate with marketing, design, and subject matter experts to align content with strategic objectives and audience needs.
• Conduct research on industry trends, competitors, and audience preferences to inform content strategy and creation.
• Optimize content for SEO and accessibility, incorporating relevant keywords and best practices.
• Manage and update content calendars to ensure timely delivery of materials.
• Monitor content performance using analytics tools and adjust strategies as needed to maximize engagement and effectiveness.
• Maintain a consistent tone, style, and voice across all platforms in accordance with brand standards.