Content Writer

Target Publications Pvt. Ltd.; Thane; On-site; INR 300,000 - 540,000; Full time

Benefits offered by this job

Job summary

Target Publications Pvt. Ltd. is seeking a Content Writer with 2–3 years of experience to produce engaging, research-driven content that supports branding, marketing, SEO, and business objectives.

You will craft blogs, articles, website content, social media copy, scripts, and marketing communications with a clear, audience-focused voice. You will research topics, trends, competitors, and search behaviour; ensure accuracy and brand alignment; apply SEO best practices; collaborate with marketing,

Qualifications

• Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication.
• Develop clear, engaging, and audience-focused content across formats and platforms.
• Research topics, trends, competitors, audience interests, and search behaviour.
• Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines.

Responsibilities

• Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability.
• Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.
• Identify content gaps, keyword opportunities, and emerging topics.
• Track content performance and recommend improvements.
• Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms.
• Develop content ideas aligned with business goals, audience needs, and marketing campaigns.

Job description

Job Description – Content Writer (Marketing)

Experience: 2–3 Years

Department: Marketing

Role: Content Writer

Job Summary

We are looking for a Content Writer with 2–3 years of experience to create engaging, research-driven content that supports brand, marketing, SEO, and business objectives.

1. Content Creation

• Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication.
• Develop clear, engaging, and audience-focused content across formats and platforms.
• Research topics, trends, competitors, audience interests, and search behaviour.
• Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines.

2. SEO & Search

• Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability.
• Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.
• Identify content gaps, keyword opportunities, and emerging topics.
• Track content performance and recommend improvements.
• Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms.
• Develop content ideas aligned with business goals, audience needs, and marketing campaigns.
• Stay updated with content trends, formats, platforms, and competitor activity.
• Work with marketing, design, digital, product, and other teams to develop effective content.
• Manage content projects from brief to research, writing, review, optimisation, and publishing.
• Coordinate with freelance writers when required and ensure quality and timely delivery.
• Maintain 95%+ on-time delivery of planned content.
• Excellent English writing, editing, and communication skills.
• Strong research, storytelling, and content ideation skills.
• Good understanding of SEO, search intent, AEO, and GEO.
• Ability to simplify complex topics and write for different audiences.
• Strong ownership, attention to detail, and ability to meet deadlines.
• Creative, proactive, and comfortable working in a fast-paced marketing environment.

Good to Have

• Experience in Education, EdTech, Publishing, or student-focused brands.
• Experience with social media copy, reels/scripts, campaign communication, or digital marketing.
• Familiarity with SEO and content analytics tools.