Content Creator & Social Media Lead

Ucantoo; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ucantoo in Hyderabad is seeking a Content Creator & Social Media Lead to own our brand voice across social channels. You will lead concept, shoot, and edit campaigns, and present products, workshop and craft with confidence on camera.

The role requires 2–3 years in short-form video creation for premium brands, a strong on-camera portfolio, and expertise in luxury storytelling. A hybrid of studio work and in-house shoots will define your daily routine, with AI tools enhancing ideation and

Qualifications

• 2–3 years of experience creating short-form video and social content, preferably in luxury/fashion brands.
• Strong on-camera presence with storytelling ability.
• Premium/luxury or B2C social content portfolio required.

Responsibilities

• Act as the primary face of the brand with on-camera appearances and studio shoots.
• Plan and direct in-house photo/video shoots and coordinate with external agencies.
• Own and manage all social channels (Instagram, YouTube Shorts, Pinterest, Facebook, WhatsApp).
• Develop, shoot, and edit reels and campaigns end-to-end.
• Run influencer outreach and PR seeding, and repurpose content across channels.
• Utilize AI tools for ideation and production to keep the brand dynamic.
• Measure and report content performance to influence strategy.

Skills

On-camera spokesperson

Social media strategy

Video direction

Video editing

AI-powered content creation

Tools

MS Office suite

AI tools

Job description

Role & responsibilities

We are seeking an outgoing, creative, and camera-confident Content Creator & Social Media Lead to join our team in Hyderabad. In this role, you will serve as the primary brand spokesperson, taking complete ownership of our social media channels to drive organic engagement, lead creative content shoots, and leverage modern AI tools to maintain a dynamic, high-impact brand presence.

Operating as an Individual Contributor reporting directly to the Founder, you will lead campaign concepts on camera, direct studio and workshop shoots, and showcase new arrivals, packaging, celebrity integrations, and behind-the-scenes craftsmanship.

You will be the face of zel online. We are looking for a camera-confident creator someone who could be a micro-creator in their own right to present our products, our workshop and our craft with confidence and taste, and to own our entire social media presence end to end.

• On-Camera Brand Spokesperson: Act as the primary face of the brand by regularly appearing on camera, hosting studio bites, leading creative video campaigns, and presenting new arrivals and packaging stories.


• Shoot Direction & Production: Lead creative concept and set development and direct in-house photo/video shoots within our studio and workshop. Coordinate with external agencies to conduct shoots aligned with brand goals.


• Own all social channels: Instagram (primary), YouTube Shorts, Pinterest, Facebook and WhatsApp broadcast/community. Plan a monthly content calendar, and keep every channel active and on-brand.


• Concept, shoot and edit: develop reels and campaign concepts, direct in-house photo/video shoots in the studio and workshop, and edit short-form video and stills yourself.


• Run influencer and PR seeding: coordinate product send-outs, celebrity integrations and creator collaborations; repurpose that content across channels.


• Use AI in the workflow: Fluency in AI tools for ideation and execution is a big plus.


• Performance Reporting: measure, analyse and report the impact of content on topline.

Preferred candidate profile

• Experience: 2 to 3 years creating short-form video and social content in-house, at an agency, or as an independent creator. Experience with a premium, luxury or fashion brand is a strong plus.


• On camera: Camera-confident, extroverted personality, strong creative aesthetic, storytelling skills. Strong portfolio of on-camera content.


• Industry Portfolio: Prior experience in premium/luxury, fashion, or B2C sectors with a strong portfolio of creative social content to showcase.


• Taste: an eye for luxury composition, light, pacing, restraint.


• Editing: Practical proficiency in video and graphic editing. Proficiency with MS Office suite.


• AI Tool Proficiency: Good understanding and application of generative AI content creation tools.