Video Editor & Creative Content Lead

Shelar; South Dumdum; On-site; INR 700,000 - 1,100,000; Full time

Job summary

SHELAR, based in Kolkata, seeks a Video Editor & Creative Content Lead to shape the brand's digital narrative across short-form platforms. You will script, shoot, and edit premium product videos, ensuring visual luxury and compelling performance content.

Join a fast-paced, label-building team that blends design excellence with data-driven marketing. On-site role in Kolkata with opportunities to influence brand identity and drive audience engagement through high-end video storytelling.

Qualifications

• 2–3 years hands-on experience in video editing, content creation or digital marketing.
• Experience in fashion, luxury, lifestyle, or D2C brands is a plus.
• Proficiency with Premiere Pro and CapCut; familiarity with AI-enabled workflows.

Responsibilities

• End-to-End Video Production: write scripts, capture footage, and edit short-form vertical videos for social platforms.
• Visual Direction & Consistency: ensure lighting, angles, backgrounds and product placement meet premium standards.
• Strategic Storytelling & Hooks: craft narratives with hooks to maximise retention, engagement and conversions.
• Trend & Competitor Analysis: monitor social trends and competitor content to keep assets fresh.
• Performance Content Optimisation: track metrics and optimise top-of-funnel reach vs. lower-funnel content.

Skills

Video editing

Content creation

Digital marketing

Storytelling

Trend analysis

Analytics

Tools

Adobe Premiere Pro

CapCut

Submagic

Generative AI tools

Job description

Role Overview

We are looking for a dynamic Video Editor & Creative Content Lead who combines high-end visual aesthetics with sharp performance marketing insights.

You will act as the creative head behind our video output, managing everything from scripting, shooting, and editing to analysing audience retention.

You will play a vital role in taking SHELAR's digital presence to the next level across short-form platforms (Instagram Reels, YouTube Shorts).

Key Responsibilities

1) End-to-End Video Production

Write engaging scripts, capture high-quality product footage, and edit short-form vertical videos tailored for social commerce and high-end brand positioning.

2) Visual Direction & Consistency

Maintain strict adherence to lighting, camera angles, backgrounds, and premium product placement to ensure absolute visual consistency across all media assets.

3) Strategic Storytelling & Hooks

Craft compelling narratives with powerful 3-second hooks and clear value delivery designed to maximise viewer retention, engagement, and conversion.

4) Trend & Competitor Analysis

Monitor social media trends, format shifts, and competitor strategies within the accessible luxury handbag and fashion space to keep SHELAR's content fresh and competitive.

5) Performance Content Optimisation

Track key metrics (hook retention rates, CTR, engagement) and collaborate on optimising top-of-funnel reach versus mid-to-bottom-funnel conversion content.

Ideal Candidate Profile

Experience: 2 to 3 years of hands-on experience in video editing, content creation, or digital marketing, ideally within fashion, luxury, lifestyle, or D2C consumer brands.

Software & Tool Proficiency

Expert command of Adobe Premiere Pro and CapCut. Familiarity with Submagic and generative AI tools to streamline creative workflows and enhance output.

Digital Native & Trend-Aware

Deep understanding of social algorithms, audience psychology, and what makes short-form content genuinely shareable and commercially viable.

Detail-Oriented & Aesthetic Eye

An uncompromising eye for design, luxury aesthetics, and precise editing pacing that mirrors high-end global fashion houses.

Location & Mode

Based in Kolkata and able to work on-site.

What We Offer

• An opportunity to shape the creative and visual identity of an emerging luxury label from the ground up.


• A collaborative, fast-paced environment where creative flair meets data-driven marketing.