Content Creator - Sales Enablement

4sight; Cyber City; On-site; INR 900,000 - 1,500,000; Full time

Job summary

4sight in India seeks a Senior Content/Marketing Enablement professional to partner with practice leads (SAP, Oracle, cloud, AI) to create go-to-market content. You will grade, refine and package materials for sales, inside teams and external agencies.

You will assemble emails, one-pagers, case studies, talking points and call scripts, then track asset impact on deals and iterate accordingly.

Qualifications

• 5+ years in B2B technology content, product marketing or sales enablement.
• Proven ability to work with technical experts and turn complex material into a clear buyer story.
• Strong editorial judgment, and the confidence to tell senior experts their material is not ready.
• Excellent written English for a US enterprise audience.
• IT services, ERP or cloud background.
• Experience enabling inside sales teams or external agencies.

Responsibilities

• Practice partnership: act as the main point of contact with practice leads (SAP, Oracle, cloud and infrastructure, AI and data, staffing) for go-to-market content.
• Assess and grade: review every piece of practice material for quality, message, story and likely customer interest, against a clear grading standard.
• Feedback: give direct, specific feedback so practices improve their technical content. You shape it; they write it. Escalate when material is not good enough.
• Assemble: turn approved material into sales-ready assets: sales and outreach emails, one-pagers, case studies, talking points, call scripts and briefing points for client video interviews.
• Enable: package messaging for everyone who sells for us (practice leads, sellers, inside sales and external agencies), with guidance on when and how to use it.
• Measure: track which assets get used and which ones move deals, and retire what does not work.

Skills

B2B content

Sales enablement

Editorial judgment

English writing

Tools

Content management

Job description

Role & responsibilities

• Practice partnership: act as the main point of contact with practice leads (SAP, Oracle, cloud and infrastructure, AI and data, staffing) for go-to-market content.
• Assess and grade: review every piece of practice material for quality, message, story and likely customer interest, against a clear grading standard.
• Feedback: give direct, specific feedback so practices improve their technical content. You shape it; they write it. Escalate when material is not good enough.
• Assemble: turn approved material into sales-ready assets: sales and outreach emails, one-pagers, case studies, talking points, call scripts and briefing points for client video interviews.
• Enable: package messaging for everyone who sells for us (practice leads, sellers, inside sales and external agencies), with guidance on when and how to use it.
• Measure: track which assets get used and which ones move deals, and retire what does not work.

Preferred candidate profile

• 5+ years in B2B technology content, product marketing or sales enablement.
• Proven ability to work with technical experts and turn complex material into a clear buyer story.
• Strong editorial judgment, and the confidence to tell senior experts their material is not ready.
• Excellent written English for a US enterprise audience.
• IT services, ERP or cloud background.
• Experience enabling inside sales teams or external agencies.