Content Marketing Specialist - Salesforce CRM

Brite Systems; Chennai; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Brite Systems is seeking an experienced Content Developer to create and manage marketing content for US public sector, nonprofit, and Salesforce markets. You will own emails, case studies, use cases, presentations, social posts, and award submissions across teams in the US and Chennai.

The role requires 3–4 years of content writing, a strong portfolio, and familiarity with Salesforce Marketing Cloud and Content Builder. Strong English and accuracy are essential.

Qualifications

• 3–4 years of professional content writing experience, preferably in B2B, technology, government or nonprofit content.
• A portfolio showing a range of formats, such as email campaigns, case studies, use cases, presentations or pitch decks.
• Experience researching markets and competitors and applying the findings to content that engages and converts.
• Experience interviewing senior leadership and subject-matter experts and turning their input into accurate, structured content.
• Working knowledge of Salesforce CRM for marketing (campaign, contact and lead records).
• Strong written English and attention to accuracy, fact-checking and approval workflows.

Responsibilities

• Email Campaigns: Write B2B email campaign copy, newsletters and nurture sequences, and support their planning and scheduling.
• Case Studies & Use Cases: Write case studies, use cases, blogs and thought-leadership pieces based on client outcomes and SME input.
• Presentations & Client Pitches: Develop presentation content and client pitch material tailored to public sector and nonprofit buyers.
• Social Media Content: Write social media posts and coordinate with the designer and the US teams on creatives, timing and approvals.
• Asset Coordination: Work with the designer to obtain all social media, event, webinar and other marketing assets for content development.
• Award Submissions: Draft and coordinate award nominations and submissions, including gathering evidenceand client quotes.
• Market & Competition Research: Research market trends, buyer needs and competitor positioning, and turn thefindings into content that converts.
• Senior Leadership Interviews: Interview senior leadership in the US and other subject-matter experts, and turn their insights into thought-leadership blogs.
• Salesforce CRM Marketing: Use Salesforce CRM to maintain campaign, contact and lead records linked to content andcampaigns.
• Salesforce Marketing Cloud: Build and maintain HTML email templates and Content Builder assets, and complete QC before each send.
• Brand Consistency: Keep messaging and brand voice consistent across all content, and work with the designer on visual alignment.
• AITools: Use Claude, ChatGPT, Microsoft Copilot or similar tools for research,drafting and analysis.
• SOPs:Create and maintain SOPs for content production, approvals and Salesforce email workflows.

Skills

Content writing

B2B marketing

Market research

Leadership interviews

Salesforce Marketing Cloud

Tools

Salesforce CRM Marketing

Salesforce Marketing Cloud

HTML emails

Content Builder

Claude

ChatGPT

Copilot

Job description

Brite Systems is a Salesforce Summit Partner delivering cloud, AI, and digital transformation solutions for public sector, healthcare, nonprofit, and commercial organizations. We specialize in Salesforce implementations, enterprise modernization, AWS cloud-native solutions, and AI-driven platforms that help organizations improve operational efficiency and service delivery. With a strong focus on innovation, collaboration, and customer success, Brite Systems continues to support organizations across the U.S. in building scalable and impactful technology solutions.

Job Description

Job Description – Content Developer –Salesforce CRM Marketing

About Us

Brite Systems Inc. is a U.S.-based,AI-led digital transformation company and a Top 1% Salesforce Summit Partner.Since 2006, we have helped government and nonprofit organizations modernizetheir technology, improve operations, and deliver better outcomes for thecommunities they serve. Headquartered in Indianapolis with a Global DeliveryHub in Chennai, Brite brings together expertise across Salesforce, AWS,MuleSoft, AI, and our proprietary Enlite Accelerator to solve complexchallenges and create meaningful impact. At Brite, you’ll be part of acollaborative, people-first team where innovation, continuous learning, andmeaningful work come together. We’re proud to be recognized among Indiana’s fastest-growingcompanies, named to the Inc. 5000 list of America’s fastest-growing privatecompanies, and recognized as a Great Place to Work in Indiana for seven years.Join Brite to build innovative technology, grow your career, and make adifference.

Job Location – Hybrid
Location: Chennai (Preferred) orBangalore (Candidates must be willing to work from or visit the Chennai officeas and when required by business needs.)

Job Overview

We are looking for an experienced Content Developer with 3–4 years of professional content writing experience to create marketing content that convertsand engages prospects and clients in US public sector, nonprofit and Salesforcemarkets. The role covers the full content range, from email campaigns, casestudies and use cases to presentations, client pitches, social media and awardsubmissions. It combines market and competitor research with hands-onSalesforce Marketing Cloud email delivery, so Brite does not depend on a singledeveloper. This role can eventually lead the marketing team.

Key Responsibilities

Email Campaigns: Write B2B email campaign copy, newsletters and nurture sequences, and support their planning and scheduling.

Case Studies & Use Cases: Write case studies, use cases, blogs and thought-leadership pieces based on client outcomes and SME input.

Presentations & Client Pitches: Develop presentation content and client pitch material tailored to public sector and nonprofit buyers.

Social Media Content: Write social media posts and coordinate with the designer and the US teams on creatives, timing and approvals.

Asset Coordination: Work with the designer to obtain all social media, event, webinar and other marketing assets for content development.

Award Submissions: Draft and coordinate award nominations and submissions, including gathering evidenceand client quotes.

Market & Competition Research: Research market trends, buyer needs and competitor positioning, and turn thefindings into content that converts.

Senior Leadership Interviews: Interview senior leadership in the US and other subject-matter experts, and turn their insights into thought-leadership blogs.

Salesforce CRM Marketing: Use Salesforce CRM to maintain campaign, contact and lead records linked to content andcampaigns.

Salesforce Marketing Cloud: Build and maintain HTML email templates and Content Builder assets, and complete QC before each send.

Brand Consistency: Keep messaging and brand voice consistent across all content, and work with the designer on visual alignment.

AITools: Use Claude, ChatGPT, Microsoft Copilot or similar tools for research,drafting and analysis.

SOPs:Create and maintain SOPs for content production, approvals and Salesforce email workflows.

Mandatory Skills and Experience

3–4 years of professional content writing experience, preferably in B2B, technology, government or nonprofit content.

A portfolio showing a range of formats, such as email campaigns, case studies, use cases, presentations or pitch decks.

Experience researching markets and competitors and applying the findings to content that engages and converts.

Experience interviewing senior leadership and subject-matter experts and turning their input into accurate, structured content.

Working knowledge of Salesforce CRM for marketing (campaign, contact and lead records).

Strong written English and attention to accuracy, fact-checking and approval workflows.

Must-Have Skills

Very strong written and spoken communication skills, with the ability to present clearly and persuasively to senior stakeholders.

Strong team-playing and collaboration skills, including cross-cultural collaboration with US and India-based teams.

Stakeholder management skills, including managing expectations and following through across Sales, Presales, Marketing and Technical teams.