Content Writer

Verity Global Solutions LLC; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Verity Global Solutions LLC in Mumbai seeks an experienced B2B content writer to craft SaaS narratives across whitepapers, case studies, blogs, and campaigns. You will translate complex business concepts into clear, persuasive language for diverse audiences.

Collaborate with SMEs and leaders, optimise content for search, and equip the sales team with high-impact assets. A strong portfolio and SEO chops are essential.

Qualifications

• 4+ years of B2B content writing in SaaS, professional services, consulting, or tech.
• Strong portfolio across case studies, whitepapers, blogs, and long-form content.
• Excellent English writing, proofreading, and verbal communication.
• Solid SEO writing with keyword research experience and content optimization.

Responsibilities

• Develop B2B content across whitepapers, case studies, blogs, eBooks, emails, and pitches.
• Collaborate with SMEs and leadership to translate complex concepts into engaging content.
• Create SEO-optimized content to rank on search engines and drive leads.
• Produce sales enablement materials: brochures, one-pagers, and decks for funnel stages.
• Ensure all materials align with brand guidelines and tone for Mentco and Verity.
• Work with analytics to measure traffic, engagement, and conversion to refine strategy.

Skills

Written English

Editing & proofreading

Verbal communication

SEO writing

Keyword research

Storytelling / simplification

Tools

WordPress

Ahrefs

SEMrush

HubSpot

Job description

Key Responsibilities

• Content Strategy & Creation:

  Research, outline, and write clear, concise, and persuasive B2B marketing content, including whitepapers, case studies, blogs, eBooks, email campaigns, and pitch decks.

• Thought Leadership:

  Collaborate with subject matter experts (SMEs), leadership teams, and account managers to turn complex business concepts into engaging content pieces.

• SEO & Demand Generation:

  Write SEO-optimized content that ranks on search engines while driving lead generation and pipeline conversion.

• Sales Enablement:

  Produce high-impact sales copy, brochures, one-pagers, and presentation decks to support the sales team across various funnel stages.

• Brand Consistency:

  Ensure all written materials align with brand guidelines, target audience personas, and distinct tone-of-voice requirements for both Mentco and Verity Global Solutions.

• Content Performance Analysis:

  Partner with marketing analytics to monitor content performance metrics (traffic, engagement, conversion rate) and continuously iterate content strategies.

Requirements & Qualifications

• Experience:

  Minimum 4+ years of dedicated B2B content writing experience in SaaS, professional services, consulting, or technology domains.

• B2B Marketing Expertise:

  Proven understanding of the B2B buyers journey, sales funnels, demand generation, and inbound marketing.

• Portfolio:

  A strong portfolio demonstrating a range of content formats (e.g., case studies, whitepapers, long-form articles, ad copy).

• Skills:

  • Exceptional written, proofreading, and verbal communication skills in English.
  • Strong SEO writing capabilities and keyword research experience.
  • Ability to grasp complex corporate, technical, and business services topics quickly and make them into lucid easy language for audience to understand

• Tools:

  Familiarity with CMS platforms (e.g., WordPress), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation tools (e.g., HubSpot) is a plus.