Content Creator / Personal Brand Manager | Gurgaon

Shemrock Group Of Schools; Gurugram District; Hybrid; INR 446,000 - 670,000; Full time

Job summary

SHEMROCK & SHEMFORD Group of Schools in Gurgaon is seeking a Creative Content Creator / Personal Brand Manager to partner with Amol Arora and Meenal Arora. You will plan and produce content across Instagram, YouTube, LinkedIn, and more to build personal brands and thought leadership.

The role focuses on turning insights into engaging videos, reels, carousels and podcasts, with 2–5 years of experience, a hybrid work setup in Gurgaon, and a monthly salary of ₹40,000–₹60,000.

Qualifications

• 2–5 years of experience in content creation or personal branding.
• Ability to plan and create content for multiple platforms.
• Strong hooks writing and storytelling.
• English proficiency and understanding of Hindi.
• Familiar with social media formats like Reels, Shorts, carousels.

Responsibilities

• Research education, parenting, and schooling topics.
• Develop weekly content ideas.
• Prepare interview questions.
• Guide conversations in recording sessions.
• Identify compelling opinions and stories.
• Extract best clips from long conversations.
• Write strong opening hooks for Reels and Shorts.
• Create ideas for Instagram, YouTube, and LinkedIn.
• Work with editors and designers.
• Provide clear editing briefs.
• Repurpose long videos into shorter formats.
• Track trends and popular formats.
• Study creators and personal brands.
• Build repeatable content series.
• Maintain a content idea bank.
• Use AI tools to speed up research and writing.

Skills

Content ideation

English communication

Hindi language

Research

Interview questions

Social media understanding

Content thinking

Tools

ChatGPT

Canva

CapCut

Premiere Pro

OpusClip

HeyGen

ElevenLabs

Google Docs / Sheets

Job description

SHEMROCK & SHEMFORD Group of Schools is looking for a creative Content Creator / Personal Brand Manager to work closely with Amol Arora and Meenal Arora.

The role is focused on creating high-quality content around:

We are looking for someone who understands modern social media and can convert knowledge, opinions and conversations into content people actually want to watch and share.

WHAT WILL YOU DO?

WE ARE HIRING: CONTENT CREATOR / PERSONAL BRAND MANAGER

Gurgaon / Gurugram

Hybrid / Primarily Gurgaon

Salary: ₹40,000-₹60,000 per month

Experience: 2-5 years

Full-Time Role

SHEMROCK & SHEMFORD Group of Schools is looking for a creative Content Creator / Personal Brand Manager to work closely with Amol Arora and Meenal Arora.

The role is focused on creating high-quality content around:

• Education
• Schools
• Parenting
• Children
• Teachers
• School leadership
• Learning
• Entrepreneurship

We are looking for someone who understands modern social media and can convert knowledge, opinions and conversations into content people actually want to watch and share.

WHAT WILL YOU DO?

You will work directly with Amol Arora and Meenal Arora to plan and create content for:

• Instagram Reels
• YouTube Shorts
• YouTube videos
• LinkedIn posts
• Facebook
• Podcasts
• Carousels
• Personal branding

YOUR MAIN RESPONSIBILITIES

• Research education, parenting and schooling topics
• Find questions parents and school owners are asking
• Prepare content ideas every week
• Prepare questions for videos and interviews
• Sit in recording sessions and help guide conversations
• Identify strong opinions, stories and useful ideas
• Find the best clips from long conversations
• Write strong opening hooks for Reels and Shorts
• Create ideas for Instagram, YouTube and LinkedIn
• Work with video editors and designers
• Give clear editing briefs
• Help turn one long video into many short videos
• Track trending topics and popular content formats
• Study creators, podcasts and personal brands
• Track what content performs best
• Build repeatable content series
• Maintain a content idea bank
• Use AI tools to speed up research, writing and content repurposing

EXAMPLE OF THE WORK

If Amol says during a conversation:

“Parents often spend too much time choosing the school board and not enough time studying the quality of teachers.”

You should be able to turn this into:

“CBSE or ICSE? Parents may be asking the wrong question.”

That could become:

• A Reel
• A YouTube Short
• A LinkedIn post
• An Instagram carousel
• A longer YouTube discussion

This ability to identify a strong idea is very important for the role.

WHO SHOULD APPLY?

You may be a good fit if you:

• Understand Instagram Reels and YouTube Shorts
• Follow creators, podcasts and personal brands
• Have strong content ideas
• Can write simple and strong hooks
• Are naturally curious
• Enjoy research
• Can ask good interview questions
• Have good English communication skills
• Understand Hindi
• Can work with founders and senior professionals
• Can manage several content ideas at the same time
• Understand what makes people stop scrolling

CANDIDATES MAY COME FROM:

• Content creation
• Personal branding
• Social media agencies
• Digital marketing
• YouTube channels
• Podcast teams
• Journalism
• Media
• Creator management
• Education companies

TOOLS YOU MAY USE

Experience with these tools is useful:

• ChatGPT
• Canva
• OpusClip
• CapCut
• Premiere Pro
• HeyGen
• ElevenLabs
• Google Docs / Sheets

You do not need to be an expert video editor.

Your main strength should be content thinking and content creation.

HOW WILL YOUR PERFORMANCE BE MEASURED?

We will measure:

• Quality of content ideas
• Number of strong content ideas generated
• Reels and Shorts produced from each recording
• Watch time
• Views
• Engagement
• Content consistency
• Growth of the personal brands
• Speed from idea to published content

Shortlisted candidates will be given a practical content assignment.

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