Content Creator

Reequil India; Chandigarh; On-site; INR 600,000 - 800,000; Full time

Job summary

Reequil India is seeking a hands-on Content Creator to transform ideas into social-first content across shoots, Reels, Shorts and brand channels. The role emphasizes storytelling, visual quality and trends, with ownership of end-to-end content execution across Instagram, YouTube and digital platforms.

You will plan shoots, coordinate talent and styling, craft engaging Reels/Shorts, feature in brand content, and collaborate with influencers and agencies to deliver timely content.

Qualifications

• 13 years of experience in Influencer Marketing, Social Media, or Digital Marketing.
• Strong understanding of Instagram, YouTube, and creator ecosystem.
• Interest in skincare, beauty, and digital culture.
• Strong research, communication, and analytical skills.
• Trend-aware, creative thinker with knowledge of social media culture.
• Ability to work in a fast-paced, creative brand environment.

Responsibilities

• Own end-to-end social content execution across Instagram, YouTube and digital platforms.
• Plan and execute shoots, moodboards, references, talent, styling, props and on-ground coordination.
• Create compelling Reels, Shorts and static content with hooks, scripts, storytelling and pacing.
• Feature in brand content with a creator-first lens.
• Coordinate with influencers, creators, agencies, production houses and freelancers to deliver content on time.
• Track trends, competitors and platform formats; identify ideas relevant to the brand.
• Review content performance and turn learnings into better content.
• Support YouTube Shorts and long-form content, including scripting, thumbnails, titles and packaging.
• Support brand activations, creator-led campaigns and community initiatives; capture and repurpose content.

Skills

Instagram & YouTube

Short-form content

Storytelling

Shoots & styling

On-camera presence

Content production

Execution & ownership

Influencer marketing

Job description

Role Overview

We are looking for a hands-on Content Creator who can turn ideas into high-performing, social-first content. The role owns content execution across shoots, Reels, Shorts and brand channels, with a strong eye for storytelling, visual quality and trends.

Key Responsibilities

• Own end-to-end social content execution across Instagram, YouTube and digital platforms.
• Plan and execute shoots, including moodboards, references, talent, styling, props and on-ground coordination.
• Create compelling Reels, Shorts and static content with strong hooks, scripts, storytelling and pacing.
• Create and feature in brand content with a strong creator-first lens.
• Coordinate with influencers, creators, agencies, production houses and freelancers to deliver content on time.
• Track trends, competitors and platform formats; identify ideas relevant to the brand.
• Review content performance (views, engagement, saves) and turn learnings into better content.
• Support YouTube Shorts and long-form content, including scripting, thumbnails, titles and content packaging.
• Support brand activations, creator-led campaigns and community initiatives; capture and repurpose content.

What Were Looking For

• Strong understanding of Instagram, YouTube and short-form content.
• Excellent storytelling, visual sense and understanding of social trends.
• Hands-on experience with shoots, styling, creators and content production.
• Confident on-camera presence and willingness to create/feature in content.
• Strong execution, ownership, coordination and attention to detail.
• Prior experience in D2C, beauty, skincare or lifestyle brands is a plus.

Success in This Role

Consistently deliver high-quality, on-brand content that improves engagement, content performance and brand visibility.

Requirements Requirements

• 13 years of experience in Influencer Marketing, Social Media, or Digital Marketing .
• Strong understanding of Instagram, YouTube, and creator ecosystem .
• Interest in skincare, beauty, and digital culture .
• Strong research, communication, and analytical skills.
• Ability to identify trends and convert insights into actionable ideas.
• • A trend-aware and creative thinker who understands social media culture.
  • Ability to work in a fast-paced, creative brand environment.