Content Creative Executive

StudyIn; Delhi; On-site; INR 400,000 - 600,000; Full time

Job summary

StudyIn is seeking a Marketing Executive (Creative & Content) to join Growth Marketing. Based in PAN India, you will support global campaigns across markets, creating engaging content and assets and coordinating with central and regional teams.

You will develop creatives for social media, websites, emails, and events, repurpose content into formats, and help with planning calendars. Fresh graduates or marketers with up to 2 years experience are encouraged to apply.

Qualifications

• Recent graduate or up to 2 years of marketing experience.
• Strong interest in content creation, social media, and digital marketing.
• Excellent copywriting and communication skills.
• Creative mindset with an eye for design and branding.
• Strong organisational skills and attention to detail.
• Comfortable working in a fast paced environment and collaborating across multiple regions and time zones.
• Interest in international education, student recruitment, or events marketing is advantageous.

Responsibilities

• Coordinate with content and creative teams to develop campaign assets across paid, organic, email, website, and event marketing channels.
• Create and adapt creatives for Meta, LinkedIn, Instagram, Reels, YouTube, display advertising, and other digital platforms.
• Develop creative briefs and campaign requirements for designers and content creators.
• Ensure all creative assets align with brand guidelines and campaign objectives.
• Create engaging organic social media content across multiple channels.
• Repurpose existing content into multiple formats including social posts, graphics, short form videos, blogs, and email content.
• Support content planning and content calendar management.
• Identify content trends and new opportunities to engage student audiences.
• Assist with community engagement across social platforms, including Reddit and other communities.
• Work closely with the paid media team to develop and refresh campaign creatives.
• Support A/B testing of creative concepts, messaging, headlines, imagery, and calls to action.
• Help identify high performing content themes and creative approaches through campaign analysis.
• Coordinate creative updates based on campaign performance and regional market needs.
• Assist with campaign reporting across paid, organic, and website channels.
• Track creative performance and engagement metrics.
• Identify trends and insights that can improve future campaigns.
• Support the Growth Marketing Director and wider marketing team with reporting and campaign analysis.
• Work closely with central and regional marketing teams across multiple time zones.
• Coordinate campaign deliverables between content, creative, paid media, and regional teams.
• Support the execution of global campaigns while ensuring local market relevance.
• Build strong working relationships with internal stakeholders and external partners.

Skills

Content creation

Social media

Digital marketing

Copywriting

Communication

Design awareness

Organisational skills

Cross-region collaboration

International education interest

Tools

Canva

Adobe Creative Suite

Figma

Job description

Position Details

Job Description – Marketing Executive (Creative & Content)

Position Title

Department/Sub Department

Growth Marketing

Reporting to

Manager - Content

Location

PAN India

Employment Type

Full Time

About The Company

At StudyIn, we believe that the right guidance has the power to change lives. As the world’s most trusted higher education specialist, we’ve helped over 1.3 million students access study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland, and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance, and university partnerships.

Main Duties & Scope of the role

We are looking for a creative and proactive Marketing Executive to support the delivery of global marketing campaigns across multiple international student recruitment markets.

This is an ideal opportunity for a recent graduate or early career marketer looking to gain experience across content creation, creative development, paid media, social media, and digital marketing. Working closely with central and regional marketing teams across different time zones, you will help bring campaigns to life through engaging content and high‑quality creative assets.

Key Responsibilities

Creative Development & Asset Creation

• Coordinate with content and creative teams to develop campaign assets across paid, organic, email, website, and event marketing channels.
• Create and adapt creatives for Meta, LinkedIn, Instagram, Reels, YouTube, display advertising, and other digital platforms.
• Develop creative briefs and campaign requirements for designers and content creators.
• Ensure all creative assets align with brand guidelines and campaign objectives.

Content Creation & Social Media

• Create engaging organic social media content across multiple channels.
• Repurpose existing content into multiple formats including social posts, graphics, short form videos, blogs, and email content.
• Support content planning and content calendar management.
• Identify content trends and new opportunities to engage student audiences.
• Assist with community engagement across social platforms, including Reddit and other communities.

Paid Media Support & Optimisation

• Work closely with the paid media team to develop and refresh campaign creatives.
• Support A/B testing of creative concepts, messaging, headlines, imagery, and calls to action.
• Help identify high performing content themes and creative approaches through campaign analysis.
• Coordinate creative updates based on campaign performance and regional market needs.

Reporting & Insights

• Assist with campaign reporting across paid, organic, and website channels.
• Track creative performance and engagement metrics.
• Identify trends and insights that can improve future campaigns.
• Support the Growth Marketing Director and wider marketing team with reporting and campaign analysis.

Collaboration & Stakeholder Management

• Work closely with central and regional marketing teams across multiple time zones.
• Coordinate campaign deliverables between content, creative, paid media, and regional teams.
• Support the execution of global campaigns while ensuring local market relevance.
• Build strong working relationships with internal stakeholders and external partners.

Skills & Experience

• Recent graduate or up to 2 years of marketing experience.
• Strong interest in content creation, social media, and digital marketing.
• Excellent copywriting and communication skills.
• Creative mindset with an eye for design and branding.
• Strong organisational skills and attention to detail.
• Experience using Canva, Adobe Creative Suite, Figma, or similar design tools is desirable.
• Basic graphic design skills are advantageous.
• Comfortable working in a fast paced environment and collaborating across multiple regions and time zones.
• Interest in international education, student recruitment, or events marketing is advantageous.