Social Media Content Creator

Cosmos Sports; Kozhikode district; On-site; INR 500,000 - 750,000; Full time

Job summary

Cosmos Sports in Kozhikode, Kerala, is seeking a skilled Content Marketing professional to lead strategy and content creation across social media, websites, emails, and campaigns.

The role emphasizes brand voice, SEO, analytics, influencer partnerships, and compelling storytelling for campaigns, requiring 3–5 years of experience and a strong portfolio.

Qualifications

• 3–5 years of experience in Content Marketing, Content Strategy, Copywriting, or Digital Marketing.
• Strong portfolio showcasing content across multiple digital channels.
• Excellent writing, editing, and storytelling skills.
• Familiarity with CMS platforms (WordPress, Shopify) and analytics.

Responsibilities

• Develop and execute the overall content strategy aligned with business and marketing objectives.
• Own and manage the monthly content calendar across all marketing channels.
• Identify content opportunities around campaigns, product launches, customer insights, seasonal events.
• Ensure a consistent brand voice across all customer touchpoints.
• Create compelling content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, and campaigns.
• Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.
• Prepare creative briefs and collaborate with designers and internal stakeholders to deliver high-quality content.
• Develop concepts, scripts, and storyboards for reels, short-form videos, and brand campaigns.
• Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.
• Support product launches, events, promotions, and integrated marketing campaigns with impactful content.
• Identify, evaluate, and onboard influencers aligned with the brand and campaign objectives.
• Coordinate end-to-end influencer campaigns, including outreach, briefs, content approvals, timelines, and deliverables.
• Build and maintain strong relationships with influencers, creators, and agencies.
• Track campaign performance and optimize future collaborations based on insights and ROI.
• Optimize website and blog content for SEO and search intent.
• Monitor content performance using analytics tools and recommend improvements.
• Analyse engagement, website traffic, conversions, and content effectiveness.
• Stay updated on digital trends, competitor activities, and emerging content formats.
• Maintain high-quality content standards across all marketing channels.

Skills

Content Strategy

Copywriting

Digital Marketing

SEO

Analytics

Influencer Marketing

Video Content

Social Media

Tools

WordPress

Shopify

Analytics Tools

AI Content Tools

Job description

Job description:

Key Responsibilities

Content Strategy

• Develop and execute the overall content strategy aligned with business and marketing objectives.
• Own and manage the monthly content calendar across all marketing channels.
• Identify content opportunities around campaigns, product launches, customer insights, seasonal events, and business priorities.
• Ensure a consistent brand voice across all customer touchpoints.

Content Creation

• Create compelling content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, WhatsApp campaigns, case studies, and sales collateral.
• Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.
• Prepare creative briefs and collaborate with designers, videographers, and internal stakeholders to deliver high-quality content.

Video & Campaign Content

• Develop concepts, scripts, and storyboards for reels, short-form videos, and brand campaigns.
• Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.
• Support product launches, events, promotions, and integrated marketing campaigns with impactful content.

Influencer Marketing

• Identify, evaluate, and onboard influencers aligned with the brand and campaign objectives.
• Coordinate end-to-end influencer campaigns, including outreach, briefs, content approvals, timelines, and deliverables.
• Build and maintain strong relationships with influencers, creators, and agencies.
• Track campaign performance and optimize future collaborations based on insights and ROI.

SEO & Analytics

• Optimize website and blog content for SEO and search intent.
• Monitor content performance using analytics tools and recommend improvements.
• Analyse engagement, website traffic, conversions, and content effectiveness.
• Stay updated on digital trends, competitor activities, and emerging content formats.

Brand Management

• Ensure consistency in brand messaging, tone of voice, and visual storytelling.
• Maintain high-quality content standards across all marketing channels.
• Act as the custodian of the company's brand identity in all communications.

Experience

• 3–5 years of experience in Content Marketing, Content Strategy, Copywriting, or Digital Marketing.
• Strong portfolio showcasing content across multiple digital channels.

Technical Skills

• Excellent writing, editing, and storytelling skills.
• Experience in Graphic creating and editing tools.
• Strong understanding of content marketing, SEO, and social media platforms.
• Experience with AI content tools.
• Familiarity with CMS platforms (WordPress, Shopify) and analytics tools is an advantage.
• Basic understanding of paid digital marketing and content performance metrics.