CREATIVE HEAD – MARKETING & CONTENT

JobTrade; Hyderabad; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

JobTrade in Hyderabad invites a Creative Strategy & Brand Marketing Lead to drive storytelling, brand-building, and content strategy across channels for the education sector.

You will lead a team, manage content across branches, develop scripts and storyboards, and shape social media campaigns including paid and organic formats. The role emphasizes analytics and data-driven improvements to future campaigns.

Qualifications

• Strong creative thinking and storytelling abilities.
• Good understanding of marketing and brand building.
• Strong team management and coordination skills.
• Experience with social media strategy and campaign planning.
• Ability to manage multiple content projects and deadlines.
• Passion for the education sector.
• Strong analytical and performance-monitoring skills.

Responsibilities

• Lead creative strategy, storytelling, and brand-building initiatives.
• Develop and manage content strategies aligned with the organization's brand and marketing goals.
• Coordinate branch-wise content collection, organization, and management.
• Create storyboards, scripts, and detailed content plans.
• Develop boosting strategies to improve social media reach and engagement.
• Monitor campaign performance and analyze key marketing metrics.
• Use performance insights to improve future content and campaigns.

Skills

Creative thinking

Storytelling

Brand marketing

Team leadership

Social media strategy

Campaign planning

Content project management

Analytics & performance tracking

Job description

Job Role: Creative Strategy & Brand Marketing Lead

Job Description

• Lead creative strategy, storytelling, and brand-building initiatives.
• Develop and manage content strategies aligned with the organization's brand and marketing goals.
• Coordinate branch-wise content collection, organization, and management.
• Create storyboards, scripts, and detailed content plans.
• Develop and implement social media strategies for both organic and paid campaigns.
• Plan, coordinate, and execute marketing campaigns.
• Coordinate with creative teams and other departments to ensure timely content delivery.
• Review and approve creative content before publication.
• Develop boosting strategies to improve social media reach and engagement.
• Monitor campaign performance and analyze key marketing metrics.
• Use performance insights to improve future content and campaigns.

Ideal Candidate

• Strong creative thinking and storytelling abilities.
• Good understanding of marketing and brand building.
• Strong team management and coordination skills.
• Experience with social media strategy and campaign planning.
• Ability to manage multiple content projects and deadlines.
• Passion for the education sector.
• Strong analytical and performance-monitoring skills.